Media Studies Quiz 1 Review

Question 1

A newspaper having pages half the size & dominated by headlines, photographs & popular messages

Accepted Answer

Tabloid

Question 2

"Its the 'in' thing to do..."

Accepted Answer

Popular appeal

Question 3

Techniques used to convince the consumer of the message to believe or act in a certain way

Accepted Answer

Persuasive techniques

Question 4

"Four out of five dentists recommend sugarless gum"

Accepted Answer

Expert opinion

Question 5

"The only rational conclusion you can make is..."

Accepted Answer

Appeal to reason

Question 6

"Everyone agrees that..."

Accepted Answer

Generalization

Question 7

What is a broadsheet newspaper printed in a tabloid format?

Accepted Answer

Compact newspaper

Question 8

"Head on - apply directly. Head on - apply directly. Head on - apply directly"

Accepted Answer

Repetition

Question 9

"My grandmother took these pills and she lived to be 98"

Accepted Answer

False logic

Question 10

Communication channels through which news, entertainment, education, & promos are distributed

Accepted Answer

Media

Question 11

"Nike - Take it to the next level."

Accepted Answer

Bandwagon

Question 12

"You ask why our cars have so many accidents...Let me tell you why our cars are the best value"

Accepted Answer

Avoiding the issue

Question 13

What are the targeted or incidental consumers of a media message?

Accepted Answer

Audience

Question 14

What is the reason for which something is done or created or for which something exists?

Accepted Answer

Purpose

Question 15

"You'll feel like a millionaire if you..."

Accepted Answer

Identification/analogy

Question 16

What is the information conveyed by a medium?

Accepted Answer

Message

Question 17

What is a newspaper with a large format and serious content?

Accepted Answer

Broadsheet

Question 18

"We don't need any fancy arguments when common sense tells us..."

Accepted Answer

Just plain folks

Question 19

"Can you hear me now?"

Accepted Answer

Slogan

Question 20

What is prejudice in favor of or against one thing, person, or group compared with another?

Accepted Answer

Bias

Question 21

Deployed soldier records "I love you" for his daughter using Duracell batteries

Accepted Answer

Emotional appeal

Question 22

"I'm a film star and I'm going to vote for..."

Accepted Answer

Celebrity endorsement

Question 23

Group that constructs messages with embedded values & messages disseminates messages to public?

Accepted Answer

Mass media

Media Studies Quiz 1 Review

Questions 23

Media Studies Quiz 1 Review

Questions 23