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PoM Chapter 20 Flashcards | StudBud
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PoM Chapter 20
PoM Chapter 20
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Questions
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Answers
1
Environmentalists assert that the marketing system's goal should be to maximize ________.
consumption
consumer satisfaction
sales and profits
life quality
2
The picture shows examples of ___________
sustainability vision
pollution prevention
product leadership
green washing
3
Considering the impact of your product on the external environment before producing them is considered as_______________
Pollution prevention
New clean technology
Sustainability vision
Product stewardship
4
Something which is legal is always ethical
False
True
5
Booking.com makes extensive use of unethical psychological tricks to increase the urgency to buy, this is_____________
Just persuasion
Just sales
Manipulation
Just marketing
6
Cybertron Inc. was accused of deceptive pricing. Which of the following explains what most likely occurred?
It sold only defective products at the advertised price.
It refused to advertise sale prices in the local paper.
It misrepresented a product's features in an ad
It advertised a large price reduction from a phony high retail list price.
7
The Dutch consumer association and consumer and market authority are examples of ______________
Consumerism
Environmentalism
Liberalism
Protectionism
8
From a conscious business perspective a company has the responsibility to
Regenerate
All answers are correct
Do good
Conserve
9
What refers to the practice of continually changing consumer concepts of acceptable styles to encourage more buying?
Functional obsolescence
Perceived obsolescence
High-pressure selling
Bait-and-switch advertising
10
Xerox reuse program converts end-of-life office equipment into new products and parts
new environmental technology
product stewardship
pollution prevention practice
cradle-to-cradle practice
11
Critics charge that promotion adds only ________ to a product.
Functional value
Social value
Psychological value
Strategic value