MKTG Concepts Ch 23: Planning your Future in Marketing

Question 1

Marketing jobs are found at the lowest and highest levels of a company

Accepted Answer

true

Question 2

Even if a job doesn't fit your expectations after the interview, you should accept if offered

Accepted Answer

false

Question 3

While there are a large number of marketing jobs available in our economy, they're low paying

Accepted Answer

false

Question 4

Executives and business owners have the greatest authority and responsibility for marketing

Accepted Answer

true

Question 5

A career plan will not be useful unless it is very specific.

Accepted Answer

false

Question 6

Employers are more likely to hire someone with academic and work experience than just academic

Accepted Answer

true

Question 7

Career planning is much more important to career successtoday than it was in the past

Accepted Answer

true

Question 8

To be successful, a career path must end in a management job

Accepted Answer

false

Question 9

Marketing is something you can study from middle school through graduate school and beyond.

Accepted Answer

true

Question 10

Whenever possible, you should prepare a specific resume for each employer

Accepted Answer

true

Question 11

Two types of business that are not involved in marketing are manufacturing and farming

Accepted Answer

false

Question 12

If you are interested in a professional career, an understanding of marketing will be useful

Accepted Answer

true

Question 13

Companies that have nonmarketing activities mainly will still hire marketing employees

Accepted Answer

true

Question 14

A self-assessment of yourself is a good starting point for career planning.

Accepted Answer

true

Question 15

Once you have prepared a career plan, it should not be changed

Accepted Answer

false

Question 16

Most entry-level marketing jobs require at least a high school diploma

Accepted Answer

false

Question 17

Once you have chosen an industry to work, it will be very difficult to switch.

Accepted Answer

false

Questions 17