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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
27 terms
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StudBud Administration
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31 plays
#medialiteracy #media #advertisements
Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
This advertisement uses a pun to reinforce the message.
True
False
2
The purpose of this ad is to appeal to the audiences interest in -
celebrities
good bargains
appearances
good health
3
Which of these appeals is used in this ad?
pathos
ethos
logos
4
How does the visual image in the ad reinforce the ad's message?
uses charts/graphs
it conveys humor through juxtaposition of images
shows a celebrity using the product
uses small print to deemphasize the negatives of the product
5
The purpose of this ad is to appeal to the audience's interest in -
appearance
good health
athletics
good bargains
6
The purpose of this ad is to appeal to the audience's interest in -
good bargains
appearance
good health
celebrities
7
The following advertisement is aimed at which specific audience?
children and teens
people who travel a lot
parents
athletic men
8
How does the text in the ad reinforce the message?
repeats the name of the product
uses puns, allusions/suggestive language
uses statistics/facts to support claims
it compares the product to an inferior product
9
This advertisement uses which of the following persuasive techniques?
logos
ethos
ethos, pathos, and logos
pathos
10
This Lucky Charms advertisement is aimed at which specific audience?
adults
kids
athletes
teenagers
11
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
good health
celebrities
finding a bargain
12
The following advertisement is aimed at which specific audience?
mothers
female athletes
obese people trying to lose weight
young children
13
How does the visual image in the ad reinforce the message?
shows a celebrity using the product
uses graphs and charts
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
14
How does the text in this ad reinforce the message?
compares the product to an inferior product
uses statistics/facts to support claims
uses puns, allusions, or suggestive language
repeats the name of the product
15
The purpose of the following ad is to appeal to the audience's interest in -
bargains
athletics
family
good health
16
The following Lucky Charms advertisement is directed towards which specific audience?
all people
teenagers
kids
fathers
17
What audience is this advertisement designed to appeal to?
parents
children
teens
people who travel a lot
18
How does the visual image in this ad reinforce the message?
it uses charts/graphs
it conveys humor through juxtaposition of images
shows a celebrity using the product
uses puns, allusions/suggestive language
19
This advertisement uses logos to appeal to it's audience.
True
False
20
This advertisement uses an allusion to reinforce the message.
true
false
21
The following advertisement was designed to appeal to babies.
True
False
22
What audience is this advertisement designed to appeal to?
parents
babies
children
athletes
23
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
has a stark contrast between image and background
uses charts/graphs
24
The purpose of this ad is to appeal to the audience's interest in -
athletics
appearance
celebrities
traveling
25
How does the text in the ad reinforce the message?
uses puns, allusions, or suggestive language
uses facts to support claims
compares the product to an inferior product
presents the positive effects of using the product
26
What audience is this advertisement designed to appeal to?
married couples
parents
young adults
teenagers
27
The following advertisement uses facts to persuade it's audience:
True
False
