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Duplicate of Persuasive techniques in advertising Flashcards | StudBud
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Duplicate of Persuasive techniques in advertising
Duplicate of Persuasive techniques in advertising
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StudBud Administration
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A quiz to revise persuasive techniques in advertising
Flashcards
13 cards
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Practice quiz
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Questions
13
Answers
1
This ad has:
a logo
alliteration
a slogan
statistics
2
Repeating words to create emphasis (e.g
All day, all night, all for free
)
repetition
simile
alliteration
exaggeration
3
This ad has:
expert opinion
facts
emotional appeal
humour
4
Using facts and figures
slogan
statistics
bandwagon
factual endorsement
5
A play on words for humorous effect. (e.g
Sofa So Good)
tagline
slogan
pun
exaggeration
6
A memorable or catchy phrase used to advertise a product or message
repetition
slogan
simile
card stacking
7
Repeating the first sound of different words. (e.g
bigger, better, brilliant
)
repetition
loaded language
alliteration
personification
8
This ad has:
slogan
an expert opinion
a celebrity endorsement
humour
9
The use of exaggeration to portray a product as better than what it actually is
pun
hyperbole
metaphor
simile
10
Trying to persuade the audience to buy or do something because everyone is buying/doing it
hyperbole
pun
bandwagon
alliteration
11
An emotional appeal can try to make you feel
guilty
happy
sad
all of the above
12
The use of strong, emotional words
alliteration
loaded language
personification
repetition
13
A picture or a statement from a famous person to promote a product or an idea
alliteration
hard sell technique
loaded language
celebrity endorsement