Marketing Management 1

Question 1

The traditional view of marketing is that the firm makes something and then ______________ it.

Accepted Answer

Sells

Question 2

Which of these is False about marketing?

Accepted Answer

Marketing considers only the needs of the organization and not the society

Question 3

The major objective of any marketing activity is to?

Accepted Answer

Sell

Question 4

Marketing channel that involves no intermediaries to made their products available to final buyers is classified as

Accepted Answer

Direct channel

Question 5

Political campaigns are generally examples of---

Accepted Answer

Person marketing

Question 6

What does the term "marketing" refer to?

Accepted Answer

Creating customer value and satisfaction

Question 7

When a customer buys a product without logical thinking, his decision is?

Accepted Answer

Emotional

Question 8

What should be the objective of a company to build long term relationship with customer?

Accepted Answer

Customer Satisfaction

Question 9

Marketing is the activity, and processes for creating, communicating, delivering, and exchanging value to customers

Accepted Answer

True

Question 10

Today's marketers need ______________

Accepted Answer

Both creativity and critical thinking skills

Question 11

Which one of these is an appropriate definition of "want"?

Accepted Answer

Needs directed to the product

Question 12

The term "marketing mix" describes:

Accepted Answer

A blending of four strategic elements to satisfy specific target markets

Question 13

A place where the exchange of goods and services happen?

Accepted Answer

Market

Question 14

The term marketing refers to:

Accepted Answer

A philosophy that stresses customer value and satisfaction

Question 15

Which one is not a part of the 4 Ps?

Accepted Answer

People

Question 16

Which of the following is NOT an element of the marketing mix?

Accepted Answer

Target Market

Question 17

Which company created Great Value for the customer using technology innovation and became a game changer?

Accepted Answer

Apple

Question 18

Good marketing is a result of careful planning and ____?

Accepted Answer

Execution

Question 19

The ______________ function of marketing makes the products available in different geographic regions.

Accepted Answer

Distribution

Question 20

The term "Marketing" refers to?

Accepted Answer

Set of activities to deliver customer value and satisfaction

Questions 20