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Marketing Essentials Chapter 28 Flashcards | StudBud
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Marketing Essentials Chapter 28
Marketing Essentials Chapter 28
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Quiz review questions for Marketing Essentials Chapter 28 - Marketing Research
Flashcards
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Questions
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Answers
1
Database marketing = process of designing, creating, and managing customer lists. Also called
Marketing System Management
Marketing Data Management
Customer Information Management
Customer Relationship Management
2
The type of research that tries to answer questions about “why” or “how” is called
quantitative research
media research
qualitative research
product research
3
Research that answers questions of “how many” and “how much” is known as
market intelligence
product research
qualitative research
quantitative research
4
The amount of information that can be gathered is limited by
Money
Time
Money and Time
Neither
5
Research designed to obtain infoon how people feel about products, services, or ideas is
Quantitative Research
Attitude Research
Qualitative Research
Product Research
6
Businesses use this to generate, store, analyze, and distribute marketing information.
Marketing Information System
Quantitative Research
Product Research
Market Intelligence
7
Concept testing, existing product research, and questionnaires might be used this research.
Market intelligence
Attitude research
Product research
Media research
8
What is marketing research used for?
Test product features
Determine customer attitudes and preferences
Determine Buying Cycles
All of these
9
Satisfaction surveys gather info about existing products and services. These are used in
Media Research
Market Intelligence
Quantitative Research
Product Research
10
If you were designing a product’s packaging, what kind of research would you do?
media
attitude
opinion
product
11
A _____ is a collection of related information about a specific topic.
product research
market intelligence
media research
database
12
Price trends, new regulations and laws, and economic projections are all part of
Government Data
Customer Profile Data
Company Records
Competitor's Records
13
Sales forecasting and economic forecasting are used in compiling this type of research.
Media Research
Attitude Research
Market Intelligence
Product Research
14
Marketing research is used in what business functions?
Create a business plan
Solve Problems
Make Decisions About Products
All of these
15
Which is an example of attitude research?
a hotel's customer satisfaction survey
product samples in the mail
a Web site recording the number of clicks on an ad banner
opinion surveys by a campaigning politician
16
Sales results, expenses, supplier data, and production schedules are part of what
Competitor's Records
Company records
Customer profile data
Government Data
17
Buying behavior, shopping patterns, customer demographics, and lifestyle research are part of
None of these
Government Data
Customer Profile Data
Competitor's Records
18
The process and methods used to gather, analyze, and report information related to marketing
Marketing Problems
Marketing Opportunities
Marketing Plans
Marketing Research
