Entrepreneurship: Chapter 2 and 6

The things that make a company unique

The collection and analysis of information aimed at understanding the behavior of consumers

Key factors that will help make a company suceed

information already collected by someone else is called:

The process of grouping a market into Smaller subgroups

Description of the ideas that define a business

A complete picture of a venture’s prospective costumers

Stages of family bases on things such as age, marital status, and children:

People who provide company with funding, licensing, franchise, or joint ventures:

A group of people living under one roof is:

people who provided a company with funding licensing franchise or joint venture arrangements

Groups of consumers born during a specific time period

People who have an interest or own shares in a company:

Information obtained for the first time to be specifically used by one party

Specific group of costumers whom a business wishes to reach

A plan to reach initial customers and increase market share

Big events that achieve goals set forth by managment