stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
International Businesses Flashcards | StudBud
Explore
/
International Businesses
International Businesses
17 terms
·
StudBud Administration
·
298 plays
International Business
Flashcards
17 cards
F
Practice quiz
P
Host live
L
Questions
17
Answers
1
What type of planning is needed in order to expand internationally?
Strategical
Long term
Short term
Objectives
2
Examples of licencing are..
WWE
Cars
Disney Princesses
All of the above
3
....Is not a cultural difference
Meaning of colors
Method of interaction
Religion
Advertising Methods
4
Selling the product directly to a foreign customer or indirectly through an export intermediary
Amazon
Internet
Joint ventures
Exporting
5
Pan-global marketing involves selling...... products across the globe.
Standardized
Environmental friendly
Differentiated
Cheap
6
Limitation of pan global marketing is:
Legal restrictions vary
Common identity of products
Standardizing products
Standardizing mentality across the world
7
How are Direct investment in subsidiaries most likely to be successful?
Understanding how money must be spent
Merging with local companies
Investing in good advertising
Merging with other international businesses
8
If a business can't sell in saturated home markets, they may choose to expand internationally.
Flase
True
9
Why sell internationally?
People won't buy from you any more in your home country.
All of the ones listed.
They don't want to suffer if the economy goes down.
Increase the profit.
10
An International business could be
Food
Water
Family
Person
11
What differences are faced by businesses when entering another country?
Language
Safety/ Product Labeling
Age structre
Type of water
12
What is global Localization?
Adaption of marketing mix
Reduced opposition to business activity
Change in marketing strategy
Reduced economies of scale
13
Selling internationally, in many different countries doesn't spread risk.
Both
False
True
14
Who was the best group? Choose wisely...
All others..
4.7
15
A benefit of a joint venture is..
Different management styles
More resources
May be poor cooperation
Partners may have different objectives
16
... is not an example of international franchise
Tim Hortons
Harvey's
McDonald
KFC
17
Which is an International Brand?
Remote
Popcorn
Chanel
Tv
