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MKTG4321 W'23 Week 11 Game Flashcards | StudBud
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MKTG4321 W'23 Week 11 Game
MKTG4321 W'23 Week 11 Game
15 terms
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StudBud Administration
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2 plays
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Flashcards
15 cards
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Practice quiz
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Host live
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Questions
15
Answers
1
What was the cost to mount "Hamilton" the musical on Broadway?
$2.5 million
$12.5 million
$20 million
$10 million
2
What has the record for longest-running live theatre show in the world?
Cats
Les Miserables
The Mousetrap
Phantom of the Opera
3
Which stakeholder takes the largest cut of revenues from subscription music streaming services?
Artists/Performers
Songwriters
Labels
The platform (i.e. Spotify, Apple Music)
4
In the "Bars and Nightclubs" industry, which kind of establishment is the most common?
Nightclubs
Taverns
Liquor stores
Bars
5
In what city will you find the most top-grossing nightclubs in the U.S.?
Los Angeles
Las Vegas
New York
Miami
6
Which music industry has seen the greatest increases in consumer pricing over the past two decades?
Music publishing
Live music (concerts/tours)
On-demand streaming services (DSPs)
Recording
7
A rare mega-hit on Broadway, "Hamilton" brings in...
$170+ for an average ticket
Almost $2 million per week
$700 markups on the secondary market
All of the above
8
In which area would you find the highest market penetration for on-demand music streaming services?
China
U.S.A
Germany
Scandinavia
9
There are 2 models for on-demand audio streaming services: 1) freemium or 2) monthly subscription + free trial.
True
False
10
Highly successful nightclubs usually...
Select a good mix of people from a constant line-up outside
Let in a lot of 'middle class' or aspirational people
All the above
Construct a detailed, service-oriented experience
11
As an investment, musicals are lower risk and lower reward, especially compared with regular plays.
False
True
12
The key to maintaining a successful nightclub company is to...
Just know how to sell lots of booze!
Cater to a mass market with tons of advertising
Launch big, have great staff, be consistent, know when to close & restart
Set up a flashy interior, bumpin' music and let people go wild
13
Which is NOT a feature of subscription video streaming services?
Competing services tend to have the similar pricing or tiers
Platforms own a very small amount of their content
Exclusive content is common
Each service is mainly competing to have the biggest catalogue
14
Which streaming service has demonstrated the most profitability so far?
Apple Music
Disney+
Netflix
Spotify
15
What was the 1st fully on-demand, subscription-based music streaming service to launch in Canada?
Rdio
Pandora
Spotify
YouTube Music
