stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Consumer Behavior Flashcards | StudBud
Explore
/
Consumer Behavior
Consumer Behavior
36 terms
·
StudBud Administration
·
20 plays
Please find the correct answer. You have 20 seconds for each question.
Flashcards
36 cards
F
Practice quiz
P
Host live
L
Questions
36
Answers
1
Which of the following best describes cognition in relation to attitudes?
The actions a consumer intends to take with regard to an attitude object.
The feelings a consumer experiences toward an attitude object.
External factors influencing consumer behavior toward an attitude object.
The beliefs a consumer has about an attitude object.
2
When a stimulus comes within the range of someone's sensory receptor, a(n) ________ occurs
.
exposure
just noticeable difference
retention
subliminal suggestion
3
In what way should marketing strategists consider consumers' engagement with messages about products?
Focus solely on visual elements of the product
Only focus on consumer behavior during the purchase phase
Tailor messages based on product involvement and the consumption setting
Ignore the environment in which the product is consumed
4
Which of the following best explains how buying behavior (BB) is influenced by the actual self and ideal self?
Consumers buy products to reflect their actual self.
Consumers avoid products that don’t match either their actual or ideal self
BB is influenced only by the ideal self, not the actual self.
BB is driven by the desire to align with the actual or ideal self.
5
Which of the following are the three components that make up an attitude?
Values, goals, and preferences
Emotions, thoughts, and actions
Beliefs, affect, and behavioral intentions
Knowledge, experience, and opinions
6
Which of the following is a key component of the Hierarchy of Effects model?
The model involves cognitive, affective, and behavioral stages.
Attitudes are formed only through behavioral actions.
The model ignores consumer emotions in the decision-making process.
It focuses solely on the affective component of attitude formation.
7
Which of the following is true about self-esteem?
Self-esteem is fixed and does not fluctuate over time.
Low self-esteem leads to high risk-taking and a desire for attention.
High self-esteem makes people expect poor performance.
Self-esteem can change through social comparison.
8
Which component changes when attitudes and behaviors are inconsistent, according to the Consistency Principle?
It depends on which component prevails at the time.
The component that aligns with the most recent behavior.
The component that is easiest to modify.
The component that does not “fit” with the rest.
9
Which of the following best describes the concept of multiple selves?
People have a single, consistent self across all social roles.
Multiple selves are limited to family and work-related roles only.
People prefer the same products regardless of the social role they are in.
People have multiple selves based on social roles, affecting prod. choices.
10
Which of the following statements about affective responses is correct?
Affective responses are automatic, not planned, and often felt physically.
Affective responses are planned and have specific goals.
People have complete control over their affective responses.
Affective responses only occur in response to positive stimuli.
11
Which of the following is NOT a component of self-concept?
Positivity, such as self-esteem
Content, such as facial attractiveness versus mental aptitude
Accuracy, how well one’s self-assessment matches reality.
Intensity, stability over time
12
________ refers to the meanings we assign to sensory stimuli.
Perception
Cues
Interpretation
Contrast
13
What does the degree of product involvement influence when consumers make purchase decisions?
The information consumers seek and the effort in decision-making
The color and design of the product
The price elasticity of the product
How much they prefer online shopping over in-store shopping
14
Which of the following describes the behavioral component of an attitude?
The consumer’s emotions toward an attitude object.
The consumer’s thoughts and opinions about an attitude object.
The consumer’s intention to act or behave regarding an attitude object.
The consumer’s beliefs about an attitude object.
15
When a person buys a product for emotional reasons, the need is ________.
functional
hedonic
utilitarian
interdependent
16
In the motivation process, the desired end state is the consumer's ________.
goal
drive
benefit
need state
17
Which of the following best describes this view of consumer behavior?
The study of product design and pricing
The influence of social media on buying habits
The process of advertising products to consumers
The interaction of emotion, knowledge, behavior, and environment
18
An attitude refers to:
A personal preference that does not affect decision-making.
A predisposition to evaluate an object or product positively or negatively.
A specific behavior toward an object or product.
A fixed, unchangeable belief about an object or product.
19
Which of the following best describes the concept of the extended self?
Identity is defined by internal traits only.
External objects define social roles and are part of self.
Identity is based solely on personal experiences.
The extended self involves only relationships, not possessions.
20
A cognitive framework we develop through experience is called ________.
beliefs
scripting
meaning
schema
21
Perception refers to the immediate response of our sensory receptors to basic stimuli.
True
False
22
Decisions driven by our emotional responses to a product are called ________.
cognitive
compensatory
affective
habitual
23
How do segmentation, targeting, and positioning (STP) influence the marketing mix?
They are considered only after the marketing mix decisions are finalized
They shape features; the marketing mix handles pricing and distribution
They tailor the marketing mix to meet selected needs
They replace the marketing mix by focusing on customer preferences
24
Which of the following statements best describes the relationship between self-concept and consumer behavior?
Self-concept has no impact on purchasing behavior.
Self-concept influences consumption based on societal expectations.
Self-concept only affects practical purchases.
Consumers avoid purchases that align with their self-concept.
25
Which of the following statements about the Hierarchy of Effects model is correct?
It applies only to high-involvement purchases.
It focuses only on cognitive processes.
It assumes a fixed sequence of stages for everyone.
It helps marketers tailor campaigns based on consumer stages.
26
Which of the following best describes the perspective of symbolic interactionism?
Relationships and interactions with others shape and evolve our identity.
Identity is shaped by societal structures, not personal interactions.
Our identity is shaped solely by biological factors and does not evolve.
Our identity is fixed and unchanging, regardless of our social interactions
27
What characteristic is most commonly associated with high-involvement products?
Extensive information processing and high cost
Simple decision-making process
Low purchase frequency and short product lifespan
Low cost and frequent purchase
28
Which of the following activities helps marketers understand external factors that affect their strategies?
Positioning
Targeting
Analysis and monitoring of the environment
Segmentation
29
Which of the following statements about attitudes is correct?
Attitudes have no impact on decision-making or behavior.
Attitudes are short-term and do not predict future behavior.
Attitudes are always subject to change and cannot predict behavior.
Attitudes are generally stable over time and can predict future behavior.
30
What factor influences consumer behavior the most?
Marketing budget
Consumer needs and desires
Product packaging
Store location
31
Which of the following best distinguishes emotions from moods?
Emotions can only be positive, while moods are always negative.
Emotions are brief and intense, while moods are longer and less intense.
Moods are always triggered by specific events, while emotions are not.
Moods are brief and intense, while emotions are longer and milder.
32
People buy products for ________.
all of the above
the role the product plays in the consumer's life
what they do
what they mean
33
A customer buying an unfamiliar, risky product would likely engage in ________ decision making?
affective
limited
cognitive
habitual
34
What does positioning aim to achieve in the minds of consumers?
Increase production speed
Match competitors’ offerings
Differentiate products by showcasing their unique benefits
Target all market segments equally
35
How does
Marketing Communication
(MC) differ from
Promotion
?
MC and promotion are identical concepts used interchangeably in marketing
MC focuses only on advertising; prom. includes all communication efforts.
Promotion is broader than MC, covering all aspects of customer interaction
MC shares meaning; promotion boosts acceptance of something
36
The process by which people select, organize, and interpret sensations is called ________.
consumption
perception
application
adaption
