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Ch. 2: Marketing Concepts Flashcards | StudBud
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Ch. 2: Marketing Concepts
Ch. 2: Marketing Concepts
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1
Customers buy a product from the store. But the consumer is...
The people who actually use the product
The person who sells the product
2
Choices involving a products image are known as
pricing strategies
place decisions
promotion strategies
product strategies
3
Age, Gender, Income and Ethnic Background are all characteristics of what?
Geographics
Demographics
Psycholographics
4
What is a marketing concept?
Business satisfying a customers wants/needs to make a profit
The lack of communication between customers and businesses
The general idea of what marketing is about
5
Why is the placement of a product important?
It deals with how customers will be told about the product
It helps determine if the product sells or not
6
What are the 4 elements of the marketing mix?
Promotion, Customer Profiling, Place, Price
Product, Place, Promotion, Price
Place, Professional, Private Enterprise, Promotion
Price, Place, Practice, Entertainment
7
Geographics are referred to as...
The segmentation of the market based on where people live
The segmentation of the market based off customers income
8
Psychological pricing is a type of pricing strategy. Which is an example of this?
$2.00
$1.99
$2.01
$1.50
9
Focusing all marketing decisions on a group of people who you want to reach is known as...
Taco Marketing
Product Marketing
Target Marketing
Specific Marketing
10
Generation X and Generation Y refer to...
Generation of Americans born with red hair
Generation of Americans born between 1965-1976 and 1977-1997
