Marketing/ Introduction

Question 1

Which marketing method associated with different periods are correct ?

Accepted Answer

1990s: Relationship marketing, 1930s: Distribution marketing, 1960s: Sales marketing

Question 2

The macroenvironment is analysed through the PESTEL analysis

Accepted Answer

True

Question 3

How can these marketing methods also be called 1) distribution marketing 2) Sales marketing 3) Relationship marketing ?

Accepted Answer

1) mass marketing 2) targeted marketing 3) personalised marketing

Question 4

Definition marketing

Accepted Answer

Based on scientific study of consumers' desires, Create value for customers, build strong customer relationships, Meeting and exceeding customers' needs, About customer orientation/ value, integrated effort and goal achievement

Question 5

What is an effective marketing mix ?

Accepted Answer

Consistency (adequate price considering the product), Competitiveness, Meeting customers' needs

Question 6

Nowadays companies bet on relationship marketing more than on transactional marketing

Accepted Answer

True

Question 7

What are the 4Cs ?

Accepted Answer

Customer value, cost, convenience, communication

Question 8

What are marketing's missions ?

Accepted Answer

Define and analyse the market, needs and demand, Create unique value for defined targeted customers, Communicate to the targeted audience

Question 9

3 additional Ps can be added to the 4 original Ps

Accepted Answer

True

Question 10

What environment should you analyse when analysing a market ?

Accepted Answer

Macroenvironment, Microenvironment

Question 11

What is the correct order of the different steps of the marketing process used in companies ?

Accepted Answer

Analyze, segmentation, strategy, 4Ps, action plan, monitor & control

Question 12

Definition demarketing

Accepted Answer

Method of marketing to reduce the demand temporally or permanently, Its aim is not to destroy the demand but to reduce it or shift it

Question 13

What are the 3 additional Ps ?

Accepted Answer

People, Physical evidence, Process

Question 14

Which ones are 2 marketing concepts ?

Accepted Answer

Relationship marketing, Transactional marketing

Question 15

The 4Ps are transforming into the 4Cs

Accepted Answer

True

Question 16

What is true about relationship marketing ?

Accepted Answer

Orientation on product's benefits, Build lasting relationship with customers, Aim is to gain their preference and long-term trust, Focus on customer retention

Question 17

In which fields does marketing operate ?

Accepted Answer

BtoG, BtoB, BtoC

Question 18

What is true about transactional marketing ?

Accepted Answer

Little emphasis on customer commitment, 1st approach when entering a market, Focus on sales, Orientation on product's features

Marketing/ Introduction

Questions 18

Marketing/ Introduction

Questions 18