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Social Media Marketing Terms Flashcards | StudBud

Explore/Social Media Marketing Terms

Social Media Marketing Terms

9 terms·StudBud Administration·35 plays

Test your knowledge of the terms and concepts used in social media marketing.

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Questions 9

Answers

1
What is evergreen content?
Media that is seasonal, like a Christmas holiday special
Media that always remains fresh or relevant
Media that uses mostly the color green
Media that is about nature or the outdoors
2
This makes a post into a paid advertisement
Conversion
Promotion
Newspaper
Organic
3
Which does NOT need to be included in a social media marketing plan?
Influencers: Who should endorse your brand
Budget: How much you plan to spend
The "destination," what you plan to achieve (outcome)
The path for what you plan to DO (process)
4
The opposite of "promoted"
Organic
Conversion
Impression
Content
5
What kind of goal is this? "I will get stronger."
Process goal -- NOT SMART
Outcome goal -- not SMART
Outcome goal --- SMART
Process goal -- SMART
6
You spend $100 to promote a post. The post generates $250 in revenue. Your ROI is:
$100
$3.50
$200
2.50
7
When representing a brand on social media, remember: "SELL, SELL, SELL!"
False
True
8
R.O.I. stands for:
Reading or Images
Revenue on the Inside
Realized on Instagram
Return on Investment
9
Which of the following is a social media platform?
Revenue
Google
Promotion
Instagram