Rhetoric and Propaganda Unit

reading, hearing or noticing ONLY the things that support your opinion (ignoring evidence for the other side)

Evaluating what sound effects and music to use to capture viewers' attention and create a specific mood

showing celebs or beautiful people to make you want to be like them

Repeating either exact words or word patterns

logic or reason, including facts and data

Vaguely talking about something in a positive light without getting specific with details.

attacks or name-calling instead of attacking the argument itself, which is usually unprofessional and "cross a line"

When a writer repeats words at the BEGINNING of a sentence/phrase

to mark the outline of; sketch; describe in detail

rebuttal, counterargument, or comeback

patriotic music in a political ad

a political ad with the narrator's voice being threatening and grating

Only giving some of the quote, fact, or story instead of the whole thing

Appeals to emotion for the purpose of persuasion

Making us yearn for the past or "good old days", such as returning to past ways

the art of using language effectively and persuasively

a challenge to a position; an opposing argument

Claiming that one action will quickly escalate to more significant ones, even if there's no evidence that it'll happen

Distracting an opponent/audience with facts or ideas that are off-topic or not accurate

Saying that one person or thing is guilty just because something/ someone else is guilty

How long is the average commercial?

Intonation; the rising and falling of a voice's pitches

The argument is based on a flawed assumption, or uses a premise to support itself (which makes zero sense).

Writing that activates sight, smell, sound, touch, and taste in the listener's mind

to disprove; to successfully argue against

Black and White political ad

not favoring one side; not prejudiced

Purposely scaring the audience into doing or avoiding something

Promising more to the audience than you can actually guarantee

When a writer repeats words at the END of a sentence/phrase

to examine and judge carefully

When a celebrity OR normal person endorses an action/product (to add to its credibility)

based on personal opinions, feelings, and attitudes; biased

refers to the analysis of the values, attitudes, and lifestyles shared by people

to respond, reply, or give a comeback/ rebuttal

Making something seem more simple than it actually is, ignoring its complexity or full truth

a relationship in which one event leads to another, or one variable affects a specific result/outcome

not to the point, not applicable or pertinent; extraneous

a refutation, comeback, or counterargument, especially in debate

positioning a product on the screen to convey an important message

Comparing two things that are too different to make it a fair comparison, OR making a comparison that is illogical

to make detailed evaluation or review; to give criticism

a group of people that advertisers want to buy their product

Refers to the study of the population in terms of age, gender, income, education, geographical location, and ethnicity

Using patriotism to one's advantage

the author's credibility

factual, related to reality or physical objects; not influenced by emotions; unbiased

Purposely using the right synonym to evoke the most (positive or negative) emotion possible

a relationship between two variables

The opposite of beautiful people; appealing to the normal person who is "just like you"

a statement put forth and supported by evidence; not necessarily intending to convince others to join

Using peer pressure to make you want to join in what a larger group is doing

common errors in reasoning that will undermine the logic of an argument

Two opposite words/ concepts are put together to create contrast

Making huge predictions about the future based on insufficient data. This is a type of exaggeration or hyperbole

emotional appeal, including the use of stories

the length of time each image stays on the screen

A comparison that lasts across several phrases, clauses, or sentences

Writer repeats words, patterns, or concepts in REVERSE ORDER.

favoring one side; prejudiced

literal or metaphorical language that creates a picture in the listener's mind

Making a decision, assumption, or sweeping generalization too soon, based on a stereotype or insufficient evidence

Saying that one thing causes the other when it actually doesn't; maybe they're only somewhat related

Writer asks a question and immediately answers it

camera angle pointing upward at a candidate

using cutting-edge computer generated animation to grab viewers' attention

Arguing that someone's argument is invalid because they don't follow their own advice

a kind of speaking or writing that is intended to influence people's actions

a figure of speech that uses exaggeration to express strong emotion, make a point, or evoke humor

political ad with candidate shaking hands with people

Someone oversimplifies and presents an issue as only having two options, when there really might be more options

Only "piling on" or stacking the good reasons and ignoring the negative facts (or vice versa!)

techniques writers use to enhance their arguments and communicate more effectively

A brief reference to an outside source (history, literature, person, etc.)