What is marketing reach?

The estimated potential customers reached

What is the purpose of product demos?

To let customers experience the product before buying

What is pay-per-click (PPC)?

Ads that charge only when clicked

What is an example of a "Grow Strategy"?

Providing incentives for referrals

What is a gatekeeper in sales?

A person who controls access to decision-makers

An ad on a website’s top, side, or bottom

Why does storytelling help marketing?

It educates, entertains, and influences buyers

Why use social media for marketing?

It is free and helps build awareness

How do advertising and promotions differ?

Advertising builds a brand, promotions push short-term sales

What is a landing page?

A page designed to attract visitors

What is guerrilla marketing?

Creative and unexpected marketing tactics

What is marketing tactics cost vs. reach used for?

To compare cost and number of potential customers reached

Making your site rank higher in search results

What is storytelling in marketing?

Using stories to sell a product

What is an example of a "Keep Strategy"?

Giving existing customers rewards

What is free publicity?

Getting media to cover your business

Convincing customers to buy a better version

What is a difference between free & paid marketing tactics?

Free tactics include direct sales & SEO; paid tactics include ads

What is next-selling?

Following up with a buyer with an exclusive offer

What is direct marketing?

Sending targeted marketing messages

Why is social media helpful for startups?

It builds awareness and engagement for free

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Promotion Quiz

30 termsStudBud Administration23 plays

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Questions 30

Answers

1
What is an example of a free marketing tactic?
Sponsoring a sports team
Buying a TV ad
Printing direct mail flyers
Using SEO techniques
2
What is marketing reach?
The time a campaign lasts
The cost of a marketing tactic
The number of products you sell
The estimated potential customers reached
3
What is the purpose of product demos?
To remove the need for personal selling
To create an expensive marketing strategy
To let customers experience the product before buying
To replace social media marketing
4
What is an important sales characteristic?
Having a positive attitude
Avoiding rejection
Selling without listening
Ignoring customer concerns
5
What is pay-per-click (PPC)?
Paying influencers to post
Running a radio ad
Ads that charge only when clicked
Paying for TV ads
6
What is the first step in personal selling?
Suggestion selling
Approaching the customer
Overcoming objections
Closing the sale
7
What is an example of a "Grow Strategy"?
Posting an Instagram ad
Providing incentives for referrals
Offering a free trial
Sending out a newsletter
8
What is an example of a "Get Strategy"?
Creating a loyalty program
Offering a free trial
Hosting a networking event
Asking customers for referrals
9
What is a gatekeeper in sales?
The CEO of a company
A person who decides purchases
A customer who buys often
A person who controls access to decision-makers
10
What is a banner ad?
An ad on a website’s top, side, or bottom
A direct mail flyer
A TV commercial
A social media post
11
Why does storytelling help marketing?
It replaces all other marketing
It educates, entertains, and influences buyers
It helps businesses avoid selling
It only works for social media ads
12
Why use social media for marketing?
It replaces all other marketing
It only works for big brands
It is expensive
It is free and helps build awareness
13
How do advertising and promotions differ?
Promotions last longer than advertising
Advertising builds a brand, promotions push short-term sales
Advertising is free, promotions cost money
Promotions focus only on digital marketing
14
What is a landing page?
A page designed to attract visitors
A blog post about a product
A homepage for a website
A banner ad
15
What is an example of a paid marketing tactic?
Engaging with a forum
Running a Facebook ad
Sending an email newsletter
Posting on social media
16
What is guerrilla marketing?
Paying for TV ads
Creative and unexpected marketing tactics
Running banner ads
Traditional advertising
17
What is marketing tactics cost vs. reach used for?
To eliminate free marketing tactics
To set the highest possible budget
To determine if a tactic is profitable
To compare cost and number of potential customers reached
18
What is step 2 in personal selling?
Following up
Determining customer needs
Approaching the customer
Closing the sale
19
What is SEO?
Making your site rank higher in search results
Running social media ads
Paying for clicks
Sending mass emails
20
What is storytelling in marketing?
Using stories to sell a product
Writing long blog posts
Only advertising on social media
Making up facts about a product
21
What is an example of a "Keep Strategy"?
Paying for influencer endorsements
Creating a website
Giving existing customers rewards
Running a billboard ad
22
What is free publicity?
Buying a magazine ad
Getting media to cover your business
Paying for TV ads
Running an email campaign
23
What is public relations?
Paid advertising
Running social media ads
Managing a company's image
Selling products directly
24
What is up-selling?
Selling additional products to a customer
Offering discounts
Selling in bulk
Convincing customers to buy a better version
25
What is cross-selling?
Selling complementary products
Selling a more expensive version
Offering a referral discount
Advertising on multiple platforms
26
What is a difference between free & paid marketing tactics?
Free tactics include direct sales & SEO; paid tactics include ads
Paid tactics work better than free ones
Free tactics always reach more customers
Paid tactics include word-of-mouth marketing
27
What is marketing?
Only market research
Promoting and selling products
Selling products without promotion
Just social media ads
28
What is next-selling?
Offering customers a free product
Selling additional related products
Convincing customers to buy a premium version
Following up with a buyer with an exclusive offer
29
What is direct marketing?
Sponsoring an event
Posting ads on social media
Sending targeted marketing messages
Running a radio commercial
30
Why is social media helpful for startups?
It builds awareness and engagement for free
It replaces all other marketing
It’s expensive but effective
It only works for big businesses

Promotion Quiz Flashcards | StudBud