4.05 Post-test

Question 1

The biggest risk for licensors is losing control over

Accepted Answer

the marketing process

Question 2

Sports marketers have an advantage over all other types of licensors in the international marketplace because

Accepted Answer

sports are universally appealing

Question 3

Collegiate athletic departments use their licensing income to

Accepted Answer

build up scholarship funds

Question 4

Which of the following is an example of branded merchandise:

Accepted Answer

Nike sweatshirt

Question 5

Which of the following companies is a licensor that holds the rights to trademarked property:

Accepted Answer

The New York Yankees

Question 6

Which of the following is a licensee:

Accepted Answer

Nintendo

Question 7

What are royalties?

Accepted Answer

A percentage of actual sales

Question 8

The fee a licensee pays up front to use trademarked property is called a(n)

Accepted Answer

guarantee.

Question 9

Which type of sports team sells the most licensed products?

Accepted Answer

Winning teams

Question 10

Why do licensed sport products get the best shelf space in stores?

Accepted Answer

The products are in high demand

Question 11

A company that manufactures products using trademarked property is known as a

Accepted Answer

licensee

Question 12

Which of the following is an advantage for both licensors and licensees:

Accepted Answer

brand building

Question 13

Which of the following is an example of a licensed product:

Accepted Answer

NASCAR earrings

Question 14

Which of the following is the biggest risk for licensees:

Accepted Answer

The nature of the licensing

Question 15

The foundation for the licensing process is

Accepted Answer

trademarked property

Question 16

Which aspect of licensing has changed the most in recent years due to technology?

Accepted Answer

Retail opportunities

Question 17

What type of business strategy is licensing for a licensor?

Accepted Answer

Low risk

Question 18

Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session.

Accepted Answer

sponsorship

Question 19

Gatorade pays a fee to track-and-field athlete Sydney McLaughlin to appear in its television commercials.

Accepted Answer

endorsement

Question 20

The main benefit of being a licensor is

Accepted Answer

profits

Questions 20