Ch 9 Marketing Concepts Review Quiz

Question 1

The 4P's, also known as the marketing mix are:

Accepted Answer

Price, Product, Place, Promotion

Question 2

Name the part of this ad labeled "3".

Accepted Answer

Signature

Question 3

Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Cereal

Accepted Answer

Demographics

Question 4

The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?

Accepted Answer

Both

Question 5

Name this Marketing Mix! Muskego Floral adds an Online shopping site.

Accepted Answer

Place

Question 6

The iPad Air "ultra thin" lightweight design is a product feature?

Accepted Answer

True

Question 7

Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.

Accepted Answer

Product

Question 8

Name that Marketing Mix! A store sets up their Christmas display of new products in November.

Accepted Answer

Promotion

Question 9

Name that Function! A customer does a taste test and answers questions at a grocery store.

Accepted Answer

Market Research

Question 10

Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.

Accepted Answer

Promotion and Advertising

Question 11

Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s. (pick 2)

Accepted Answer

Price, Promotion

Question 12

Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.

Accepted Answer

Geographics

Question 13

Name that Function! McDonald’s creates a new line of healthy breakfast wraps.

Accepted Answer

Product

Question 14

Name the part of this ad labeled "1".

Accepted Answer

Illustration

Question 15

Name the part of this ad labeled "2".

Accepted Answer

Headline

Questions 15