Law & Marketing . Final Exam Review . Second Sem

Which of the following influences a sportsconsumer’s decision to purchase goods or services?

A device that legally identifies registered brandownership of a trade name

Which of the following is part of the management ofthe product life cycle?

Which of the following can be considered an amateur recreational sport?

Only one product in a product category is grantedsponsorship

Develop, link, and help are the three steps in establishing____.

Title IX enforces

Ranked sixth among industries in size in billions ofdollars

The internal and external factors that impact a marketing plan are included in the

When customers are failiar with a product and trust other similiar products it is likely

Which of the following is part of the marketing mix?

An example of tangible sports products is

A product related to or created for the core product

The difference between sports and entertainment is in consumer loyalty, product, and

The National Collegiate Athletic Association wasformed to

Unforeseeable events and obstacles that cannegatively affect business are known as

Product, price, promotion, and place

Facilities or locations where sporting events takeplace

Convergence and cross-promotion help to develop

A company purchases banner ads when adding this typeof advertising to its promotional mix.

Which of the following could be part of apromotional mix?

Which of the following is the last of the steps inthe selling process?

Promotional materials usedby the media, like fact sheets, background info, press releases,

Which of the following refers to the attitudes theconsumer has toward recreational activities?

A document that provides direction for themarketing activities for a specific period of time

Identifies target markets to makemarketing mix decisions that focus on those target markets

Which of the following pertains to a professionalathlete?

Company purchases promotional rights to an entirestadium

Specific group of consumers that an organizationselects as the focus of its marketing plan

Which is the third part of the product life cycle?

The foundation of sports marketingis an organized marketing plan with strategies that target

Organizations spend lots of money to learn aboutthis

Which of the following is quality of service?

Study of strengths, weaknesses, opportunities, andthreats

contract may include a number of appearances by the sports figure at events for the company

The part of the marketing plan that addresses each topic is

Marketingactivity on a local-community level

The main product, includes the sports event, movie,show, or book

Panelof consumers who discuss opinions about a topic under the guidance of amoderator

A sponsors name appears on the scoreboard, floorboards,rafters, or a rotating screen at a game.

Olympic games for people with developmentaldisabilities

Which of the following is part of the marketingprocess?

In which step in the new product development are thefinancial aspects reviewed?

To use the name, logo, or other characteristics of a brand, you must have a

Approval or support of a product,service, or idea, usually by a celebrity

Putting sports figures on a cereal box is

Which of the following is a way to determine apromotional budget?

Profit is

1.     Changing a product’s image in relation to a competitor’s image

Geographics, demographics, and psychographics areall part of

Routea product takes from the producer to the consumer

The fifth “P” in the marketing mix is

Gives a company the right to useanother’s brand name, patent, or other for afee.

a branding strategy that combines one or more brandsto increase customer loyalty and sales