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Duplicate of Business Studies - Marketing Flashcards | StudBud
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Duplicate of Business Studies - Marketing
Duplicate of Business Studies - Marketing
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Marketing Topic #hscbusinessstudies
Flashcards
20 cards
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Questions
20
Answers
1
Identify one historical approach to marketing.
production approach
marketing approach 1
sales approach
marketing approach 2
2
What are the stages of the product life cycle?
maturity
introduction
growth
post maturity
3
Consumer laws protect consumers by ensuring that products have....
implied conditions
right to a refund
warranties
protection against misleading avertising
4
Is branding a price strategy?
no
yes
5
Name the process that systematically collects, records and analyses information.
market research
primary data
6
What is the term that describes using geographic location to set different prices?
price points
bait and switch
price discrimination
cost based pricing
7
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
8
What is the term given to a public person that can influence others?
opinion leader
celebrity endorsement
9
Which market segmentation variable looks at income levels?
behavioural
demographic
psychographic
georgraphic
10
Is observation a method of collecting primary data?
no
yes
11
Global Marketing includes...
global branding
global pricing
customisation
standardisation
12
Name 3 types of market.
resource
consumer
intermediate
industrial
13
Is a mass market large or small?
large
small
14
Which of the following is not part of SWOT?
organisation
weaknesses
strengths
threats
15
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
government
psychological
sociocultural
economic
16
What is the strategic role of marketing?
the four p's
to reduce costs
to advertise goods
profit maximisation
17
Which of the following are examples of unethical advertising due to truth and accuracy.
exaggerated claims (puffery)
concealed facts
vague statements
false and misleading
18
What law governs deceptive and misleading advertising?
work place health and safety act
competition and consumer act
fair trading act
australian consumer law
19
What are the three P's of the extended marketing mix?
physical evidence
processes
people
20
Which is an example of deceptive and misleading advertising.
fine print
vague statements
puffery
country of origin
