Unit One Marketing Test

Question 1

A brief written account of your education, experience,& accomplishments. Used to apply for jobs

Accepted Answer

Resume

Question 2

This function involves providing information about a product to help customers make a purchase:

Accepted Answer

Promotion

Question 3

Which function of marketing deals with product improvement?

Accepted Answer

Product/Service Management

Question 4

Which of the following is not an element of the marketing concept?

Accepted Answer

Company Orientation

Question 5

The goods and services a company provides are called

Accepted Answer

Products

Question 6

Market segmentation based on their west coast location and dry climates represents

Accepted Answer

Geographics

Question 7

SMART Goals involve setting a goal that is all of the following EXCEPT:

Accepted Answer

Smart

Question 8

When a company puts money into research & development; they are displaying

Accepted Answer

Company Commitement

Question 9

A good source of information regarding customers comes from:

Accepted Answer

Sales Invoices

Question 10

Items included in this company report are total sales, sales in relation to goals & budgets.

Accepted Answer

Sales Report

Question 11

Dividing the market into smaller, more specific groups of consumers is called _________.

Accepted Answer

Market Segmentation

Question 12

All marketing activities center around companies utilizing strong:

Accepted Answer

Communication

Question 13

This function involves obtaining feedback from & communicating directly with customers:

Accepted Answer

Selling

Question 14

Moving products from the producer to the customer involves which marketing function:

Accepted Answer

Channel Management

Question 15

Occurs when a company strives to meet customer needs/wants while achieving company goals

Accepted Answer

Marketing Concept

Question 16

Marketing function that deals best indicates the value of a product

Accepted Answer

Pricing

Question 17

Monitoring sales and its customers buying habits, allows a business to identify?

Accepted Answer

Popular Products

Question 18

A _________________________ is a tangible item that can be bought and sold in the marketplace.

Accepted Answer

Good

Question 19

A target market can be best described as the

Accepted Answer

Group of customers the business seeks to attract

Question 20

Which of the following is not a common type of data used by marketers?

Accepted Answer

Quotes

Question 21

Which of the following is not an intended outcome of promotion:

Accepted Answer

Improve

Question 22

Promoting a product based on climates features is market segmentation done through:

Accepted Answer

Geographics

Question 23

The ___________________ is the person who buys a product, the ____________________ uses it.

Accepted Answer

customer, consumer

Question 24

What market represents customers that enjoy working out?

Accepted Answer

Psychographics

Question 25

Offering products based on customer interests best exemplifies which marketing concept element:

Accepted Answer

Customer Orientation

Question 26

Gathering information & Analyzing data to set company goals involves which marketing function:

Accepted Answer

Marketing Information Management

Question 27

Which of the following is not a benefit of marketing?

Accepted Answer

Increased stock prices

Question 28

Influencing a consumer purchase through planned, personalized communication is:

Accepted Answer

Selling

Question 29

Nike wants added sales via promotions that build the brand. They created online ads. Ads are

Accepted Answer

Tactics

Question 30

Behavioral Segmentation involves targeting customers based on all of the following except

Accepted Answer

Interests

Question 31

When using Mass Marketing, marketers seek to appeal to the

Accepted Answer

Entire market

Question 32

Information that comes from new research the organization carries out on its own is:

Accepted Answer

Primary Research

Question 33

Which of the following is not a demographic factor?

Accepted Answer

Population size

Question 34

Allowing customers to purchase items via a credit/debit card involves which marketing function?

Accepted Answer

Financing

Question 35

Companies,such as wholesalers, that sell products to other businesses are called?

Accepted Answer

Disributors

Question 36

Marketing strategies are designed & implemented for

Accepted Answer

Achieving Planned Goals

Question 37

Market segmentation is about dividing the market into ____________________ groups.

Accepted Answer

Specific

Question 38

Which marketing function best determines company profit?

Accepted Answer

Pricing

Question 39

Accessing info. from publishers in order to reamin current in an industry involves the use of

Accepted Answer

News/Trade Journals

Question 40

Marketing links the product to the _____________.

Accepted Answer

Customer

Unit One Marketing Test

Questions 40

Unit One Marketing Test

Questions 40