Test May 2022

The Attention Economy is defined as...

The consumer journey is the series of steps and decisions a customer takes before buying from your business (or not)

Sample size needs to be sufficient in order to make statistically accurate observations about the population

The 5 steps to craft a digital marketing strategy are

What are the 4 elements in the TCEO model used in Digital Marketing Strategy?

A survey is a type of quantitative primary research

The goal of user testing is to work towards creating the best possible experience for the user....

Online monitoring is…

Internet allows for research at a lower cost, easy cross of geographic boundaries and speeds up the research process

The purpose of a marketing strategy is...

Focus group are used in secondary qualitative research

An analysis of business environment considers political, economic, social, technological, legal & environmental aspects

A SMART objective is...

Using social media to research existing sentiments is considered secondary research

User-centric design is a core principle of UX design

When both qualitative and quantitative research are used, qualitative research usually takes place first

Research methodology follows a 5 step process including:

Online advertising covers advertising in all areas of Internet: ads in emails, social networks, mobile and display ads

The core principles of UX design are:

A Marketing persona is a profile created to embody the characteristics of thetarget audience for whom you are writing.

In order to create the right strategy, a marketer must conduct a situational analysis that looks at four pillars:

The TCEO model is a working framework for UX designer

Digital MK strategies must find a balance between:

Sifting through secondary data is a necessary precursor for primary research