Incubator Semester 1 Review

Question 1

What seperates you from your competition is in which segment of the BMC?

Accepted Answer

Unique Value Proposition

Question 2

Choosing to utilize email blasts to communicate with custmers fits in which segment of the BMC?

Accepted Answer

Customer Relationships

Question 3

Money you receive from sales is called

Accepted Answer

revenue

Question 4

A father buys an app to help his son keep track of basketball stats. In this scenario

Accepted Answer

Dad is the customer, son is the user

Question 5

How you plan to get your product to your customers go in which segment of the BMC?

Accepted Answer

Channels

Question 6

An indirect competitor of Dick's Sporting Goods would be

Accepted Answer

Wal-Mart

Question 7

When buying a pair of shoes. The sales person suggests a pair of socks also. This is called

Accepted Answer

cross selling

Question 8

Chipotle examines taste, variety, price, and location against Moe's...this is called.

Accepted Answer

Competitive Analysis

Question 9

Selling your product at Home Depot is an example of

Accepted Answer

indirect distribution

Question 10

A direct competitor of Target would be

Accepted Answer

Wal-Mart

Question 11

When buying a DVD player. The sales person suggests a SMART Blu-Ray Player. This is called

Accepted Answer

upselling

Question 12

Deciding to sell your product in the Pacific Northwest is segmenting the market based on

Accepted Answer

geographics

Question 13

Data to let you know if you're successful early on would be in which segment of the BMC?

Accepted Answer

Key Metrics

Question 14

Items such as rent and insurance are included when calculating

Accepted Answer

SG&A expenses

Question 15

Learning that your customers exercise 3 or more times per week is called

Accepted Answer

behavior characteristics

Question 16

Things you can quantify about a person such as age, income level, gender, etc.. are called

Accepted Answer

demographics

Question 17

Materials and Labor are included when determining

Accepted Answer

COGS

Question 18

Communicating a theme through your logo, tag lines and jingles is a part of

Accepted Answer

branding

Question 19

Offering a $29 $39 and $49 option is called

Accepted Answer

Anchor Pricing

Question 20

Money you have to spend before you open for business

Accepted Answer

Startup Costs

Question 21

TAM and SAM are parts of

Accepted Answer

market sizing

Question 22

Startup Costs and Expenses would go into which section of a BMC?

Accepted Answer

Cost Structure

Question 23

The reasons why a customer would buy your product would go in which BMC segment?

Accepted Answer

Solution

Question 24

You figure the project will cost you $4,000 so you charge customer $5,000. This is called

Accepted Answer

Cost Plus Pricing

Question 25

How you plan to make money would go in which segment of the BMC?

Accepted Answer

Revenue Streams

Question 26

Selling from your website and shipping from your garage is called

Accepted Answer

direct distribution

Question 27

Starbucks can charge more for coffee than McDonald's because of

Accepted Answer

value based pricing

Question 28

How customers view your product in relation to your competitors is called

Accepted Answer

product positioning

Question 29

Identifying your early adopters would fall into which segment of the BMC?

Accepted Answer

Customer Segment

Question 30

Learning that your customers value education and religion is called

Accepted Answer

psychographics

Incubator Semester 1 Review

Questions 30

Incubator Semester 1 Review

Questions 30