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Marketing Concepts Review Flashcards | StudBud
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Marketing Concepts Review
Marketing Concepts Review
20 terms
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StudBud Administration
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16 plays
Introductory marketing
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
What are goods?
something that has personal value
something that as moral value
an item that you buy, such as bread
tangible items that have monetary value
2
All businesses that buy products for use in their operations are part of the
customer market
optional market
organizational market
consumer market
3
This tasty snack is most often purchased by
teens
healthy yogis
grandparents
moms and dads
4
Marketing is an activity and process involving many parts that provide
selling and motivation for consumers
reasons to make people purchase items
value for customers, clients, partners & society at large
goods and services to help businesses only
5
To inform, persuade, or remind current and potential customers about a product or service
promotion
pricing
channel management
selling
6
A percentage of total sales volume generated by all companies that compete in a given market is
market concepts.
market share.
market showing.
market demand.
7
An intangible item that has monetary value and satisfies your needs and wants is a
want.
good.
service.
self-help book.
8
M&M's slogan is: melts in your mouth, not..
not in your hand
not in your car
not in your pocket
not in your cereal
9
Provides customers with goods and services they want
selling
promotion
channel management
market planning
10
The market that consists of those who purchase goods and services for personal use is known as
an organizational market
a consumer market
an optional market
a known market
11
A website with data or research about safety recalls would be an example of
product placement
insurance utility
form utility
information utility
12
The core marketing functions focus on
the business
the homefront
the public
the consumer
13
Deciding how to get goods directly into the customers hands
channel management
marketing information
market planning
selling
14
Skittles slogan is:
"taste the rainbow"
"beast mode"
"eat the rainbow"
"taste the rain"
15
Having a product or service available ONLY at Christmas would be an example of this type of
promotion utility
time utility
product utility
shopping utility
16
The impact of marketing affects the economy and
people with jobs.
families at home and abroad.
people who live in it.
standard of living in countries around the world.
17
The attitude of the person who may own this car may be
afraid, timid, shy
sly, loud, quiet
daring, out-going, risky
reserved, kind, caring
18
Age, gender, income level, and behavior are just a few components of a
customer price scale
customer promise
customer profile
customer promotional ad
19
Two benefits of marketing are
improved products and no fees
improved products and competitive prices
boring products with price issues
improved products and new designs
20
A target market is a group that is
only used to promote a product to
similar
identified for a specific marketing program
a group of people that have nothing in common