Intro IMC

Sending an email to customers requesting they click through to your website is an example of:

Pushing marketing messages to consumer smartphones via apps, text and display ads is known as:

The human component of marketing communications is known as:

Creating, sharing and publishing information online of value to customers is known as:

This form of IMC is best for creating a personal and emotional bond with customers:

The personality of a company or product is referred to as its

Mass advertising involves purchasing space or time in a media outlet.

Using PR tactics to earn free mention by trusted media sources is known as:

Unlike social media networking for personal use this form of IMC uses social media for business

Offering an incentive to stimulate a purchase is known as: