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Marketing
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StudBud Administration
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An assessment of marketing concepts
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
First stage of the buyer decision process, in which the consumer recognizes a problem or need
True
False
2
A product unknown to the potential buyer or a known product that the buyer does not seek
New Product
Generic Product
Unsought Product
Implied Warranty
3
What are the 4 P's
Product, People, Packaging, Perceptiveness
Promotion, Picture, Planning, Positivity
Price, Promotion, Product, Place
Place, Preference, Pricing, Principles
4
Actually differentiating the market offering to create superior customer value
Diversification
Personality
Differentiation
Consumer market
5
Forces that create new technologies, creating new product and market opportunities
Technological environment
Marketing intermediaries
Marketing implement
Costumer satisfaction
6
A product new to the world, the market, the producer, the seller, or some combination of these
False
True
7
A strategy that focuses on keeping and improving relationships with current customers
Spatial Discrepancy
Relationship Marketing
Intensive Disrtibution
Exclusive Distribution
8
A test to evaluate a new-product idea, usually before any prototype has been created
False
True
9
Business buying situation in which the buyer purchases a product or service for the first time
New Product
New task
Attitude
Needs
10
Buying process in the company recognizes a problem or need that can be met by acquiring a good
Marketing myopia
Costumer-perceived value
Performance review
Problem recognition
