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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
27 terms
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StudBud Administration
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42 plays
#medialiteracy #media #advertisements
Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
The purpose of this ad is to appeal to the audience's interest in -
appearances
good health
celebrities
good bargains
2
How does the text in the ad reinforce the message?
uses facts to support claims
presents the positive effects of using the product
uses puns, allusions, or suggestive language
compares the product to an inferior product
3
This advertisement uses which of the following persuasive techniques?
logos
ethos
ethos, pathos, and logos
pathos
4
The purpose of the following ad is to appeal to the audience's interest in -
bargains
athletics
good health
family
5
What audience is this advertisement designed to appeal to?
parents
married couples
teenagers
young adults
6
How does the text in this ad reinforce the message?
uses statistics/facts to support claims
repeats the name of the product
uses puns, allusions, or suggestive language
compares the product to an inferior product
7
The following advertisement is aimed at which specific audience?
people who travel a lot
children and teens
athletic men
parents
8
How does the visual image in the ad reinforce the ad's message?
uses charts/graphs
shows a celebrity using the product
uses small print to deemphasize the negatives of the product
it conveys humor through juxtaposition of images
9
The following advertisement is aimed at which specific audience?
obese people trying to lose weight
female athletes
mothers
young children
10
This advertisement uses logos to appeal to its audience.
False
True
11
This Lucky Charms advertisement is aimed at which specific audience?
kids
teenagers
athletes
adults
12
The purpose of this ad is to appeal to the audience's interest in -
athletics
appearance
traveling
celebrities
13
What audience is this advertisement designed to appeal to?
athletes
children
parents
babies
14
This advertisement uses an allusion to reinforce the message.
true
false
15
The purpose of this ad is to appeal to the audience's interest in -
athletics
good health
appearance
good bargains
16
The purpose of this ad is to appeal to the audience's interest in -
appearance
celebrities
good bargains
good health
17
How does the text in the ad reinforce the message?
it compares the product to an inferior product
uses statistics/facts to support claims
uses puns, allusions/suggestive language
repeats the name of the product
18
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
celebrities
finding a bargain
good health
19
The following advertisement uses facts to persuade its audience:
True
False
20
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses graphs and charts
uses small print to deemphasize negatives of the product
shows a celebrity using the product
21
How does the visual image in this ad reinforce the message?
shows a celebrity using the product
uses puns, allusions/suggestive language
it uses charts/graphs
it conveys humor through juxtaposition of images
22
Which of these appeals is used in this ad?
ethos
logos
pathos
23
What audience is this advertisement designed to appeal to?
parents
teens
people who travel a lot
children
24
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
uses charts/graphs
has a stark contrast between image and background
25
The following Lucky Charms advertisement is directed towards which specific audience?
teenagers
all people
kids
fathers
26
This advertisement uses a pun to reinforce the message.
True
False
27
The following advertisement was designed to appeal to babies.
True
False
