Business Agility Conference Trivia Night

Question 1

What % of Agile marketers report not having difficulty connecting daily tasks with broader strategies and objectives?

Accepted Answer

94%

Question 2

What was the average business agility rating (on a 10-point scale) for companies in 2022?

Accepted Answer

5.1

Question 3

What is the biggest barrier preventing marketing departments from fully implementing Agile?

Accepted Answer

Our current process is working well enough

Question 4

What is the biggest challenge teams experience as a result of using Agile?

Accepted Answer

Plans change too often

Question 5

Transformations led by which group tend to have the highest level of business agility maturity?

Accepted Answer

Board of Directors

Question 6

Marketing departments that see the biggest benefit with Agile are those in which only some of the teams are using Agile.

Accepted Answer

False

Question 7

Which industry is the fastest growing industry when it comes to implementing business agility?

Accepted Answer

Financial Services

Question 8

What do most markers report is the most valuable to them when adopting Agile Marketing?

Accepted Answer

Agile certification courses

Question 9

What is one of the suggestions to help combat the challenge of resistance to change?

Accepted Answer

Hire coaches to help support the change

Question 10

Organizations in which region scored the highest in terms of their business agility?

Accepted Answer

Worldwide (multi-national)

Question 11

What percentage of marketers who are not using Agile currently are planning to adopt it in the coming year?

Accepted Answer

42%

Question 12

Most marketers who plan on switching to Agile see the global economic climate as a factor in this choice.

Accepted Answer

True

Question 13

What is the single biggest benefit of business agility to the organization?

Accepted Answer

Better Way of Working & Collaboration

Question 14

What percent of organizations have a high business agility maturity score of 7 points or more?

Accepted Answer

30%

Question 15

What is the most popular framework for Agile marketers?

Accepted Answer

Hybrid/Scrumban

Question 16

Which of the following industries reports the highest average Agile maturity score?

Accepted Answer

Professional Services

Question 17

What percent of marketers surveyed say their organizations are using Agile?

Accepted Answer

41%

Question 18

Employees were less likely to recommend a company to a friend if it had a high business agility rating.

Accepted Answer

False

Question 19

What is the most used Agile practice by marketing departments?

Accepted Answer

Daily standups

Question 20

Which are the top two challenges cited for a business agility transformation?

Accepted Answer

Resistance to change & change management; Leader & manager capabilities

Questions 20