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Stukent Chapter 4-10 Review Flashcards | StudBud
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Stukent Chapter 4-10 Review
Stukent Chapter 4-10 Review
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social media review of chapter 4-10 in Stukent
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
This is the process of gathering and analyzing data and behavior from social media websites.
social media analytics
social media mining
social media auditing
social media metrics
2
Instagram unveiled "Sponsored Photos / Videos" to bring in revenue for Facebook.
false
true
3
The number of users on Facebook for every age group continues to grow.
false
true
4
What is a custom audience?
anyone that “likes” your business page
an audience you create based on your specifications
an audience that Facebook creates for you
an audience without demographics
5
Which of the following is NOT a Snapchat ad campaign objective?
re-engage app viewers
drive video views
grow awareness
connect with influencers
6
What does the acronym CTA stand for?
Clear Target Audience
Call To Action
Create To Accept
Content Testing Awareness
7
What are the ranking factors of a successful YouTube channel?
number of subscribers and user interaction
none of these
watch time, video length, # of subscribers, user interaction
watch time and video length
8
Promoted Tweets are _____ when a business is paying for their placement.
labeled
disguised
delayed
hidden
9
Twitter is seen as a great platform for reputation management.
true
false
10
A business should switch up its Snapchat ads weekly for optimal performance.
false
true
11
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
tracking audience demographics is difficult
most Twitter accounts are located in the U.S.
most Twitter accounts are located outside the U.S.
Twitter doesn’t allow advertisers online
12
Fostering engagement is key to increasing your growth on Instagram.
true
false
13
Posts with at least 1 hashtag get __% more engagement than those with no hashtags.
26.2
12.6
16
6.2
14
The practice of delivering different content or ads to consumers based on location.
Demographics
Geo targeting
Platform Target
Geo Segmentation
15
This is the simplest, most common form of communication on the Facebook platform.
Facebook Live
Facebook Stories
status updates
videos
16
What are the five different types of Instagram ads?
Giveaway, Story, Gif, Photo, Video
Photo, Carousel, Meme, Slideshow, Giveaway
Photo, Video, Carousel, Story, Slideshow
Meme, Video, Gif, Infographic, Story
17
Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance.
true
false
18
You don’t need to take demographics into account to understand your target audience.
true
false
19
The acronym CPM stands for “cost per million.”
false
true
20
All YouTube advertisements are in video form.
false
true
21
What does the acronym UGC stand for?
user-generated content
use good content
users get creative
upload great comments
22
How much does organic content cost?
$9.99 for each platform
it doesn't cost any money
10 percent of a campaign budget
each platform has a different price
23
YouTube is the second most-visited website in the world.
false
true
24
The relevance score is calculated based on
current events
anticipated positive and negative feedback
previously posted content
number of subscribers
25
Which of the following is NOT an example of paid social media advertising?
a blog post targeted at millennials
a Twitter trend promoted for a national event
a promoted Facebook post from a business you follow
a sponsored Instagram photo from a popular clothing company
26
Content created for Snapchat should be _____, prepared, and presentable.
proper
pretty
planned
patronizing
27
Which most closely presents the number of Twitter users?
300 million
80 million
50 million
100 million
28
You’ll want your video ad on YouTube to be between _____.
60-70 seconds
10-15 seconds
none of these
15-60 seconds
29
What are the three ad types available on Snapchat?
stories, filters, Bitmoji
Snap Ads, filters, lenses
lenses, SnapMap, stories
stories, snaps, stickers
30
Your activity on Twitter can influence the type of promoted content you see.
true
false
