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Marketing Presentation Quiz Flashcards | StudBud
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Marketing Presentation Quiz
Marketing Presentation Quiz
20 terms
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Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Coca Cola has poor Brand Image.
True
False
2
What is the definition of Marketing?
To take account of global markets
All of the above
Following the rise and fall of services and products
Acknowledging purchasing patterns among customers
3
Which exampe was not mentioned in the sales promotion?
Running a contest
Giveaways
Billboards
Email List
4
The Vikings ask people which jersey they would be more likely to buy. Which extended marketing mix factor did they use?
Process
Product
People
Physical Evidence
5
What is the definition of Psychographic Segmentation?
A way of segmenting customers to increase profits
Identifies areas where people share lifestyles and will likely buy products
A way of segmenting customers based on their favorite team
Segmenting the market based on cultural attitude and psychological type
6
Marketing research is organized effort to gather information about target markets and customers.
True
False
7
What are the ways consumers evaluate a companies product?
Persistence
Revenue and Popularity
Yelp and Google reviews
Physical evidence, People, Process
8
What are the two types of Market Segmentation?
Demographic and Psychographic
Geodemographic and Sociographic
Demographic and Sociographic
Geodemographic and Psychographic
9
What beverage is the biggest promoter for the Super Bowl?
Budweiser
Bud Light
Coors
Busch Light
10
Clutter is good for marketing.
False
True
11
What is clutter?
A variety information that a company has to produce to promote products.
A large volume of commercial messages competing for attention of consumers.
Lots of people talking about what their favorite brands are.
When someone has a messy desk.
12
What company may use their own forms of Market Segmentation?
HyVee
Lululemon
Nike
Nike and Lululemon
13
What are the best examples of modern clutter? (2 answers)
Fliers being handed out on the sidewalk.
Lots of ads seen on an online article.
A poster wall in a local coffee shop.
Back to back commercials on TV.
14
Consumer buying behavior is the consumption trends of individuals and _______
Pancheros
Households
Families
Teams
15
Iowa’s athletic gear is all created through Nike. Which marketing mix factor is this an example of?
Promotion
Product
Place
Pricing
16
Is the Customer Relationship management system is an app?
True
False
17
What are the 4 P’s that the company uses influence customers buying habits
Pop, People, Players, Personalities
Product, Pricing, Promotion, Place
Pets, Potatoes, Peppers, Pancheros
Product, Passion, Persistence, Popularity
18
Which would be an example of Sports Marketing?
A dad buying his son a baseball bat
Gojng to Scheels and buying a pair of shoes you saw an ad for
Progressive airing a commerial during Sunday Night Football
Going golfing after class
19
What is Brand Image?
A brands logo.
The way a brands investors money effects their business.
An impression that consumers get from brands who invest in quality products
When a brand is seen on TV or heard of on the radio.
20
What does the Customer Relationship management system help with?
Parking
Mascots
Fan Engagement
Recruitment
