Marketing Fundamentals Quiz

Question 1

A company spends $10,000 on a marketing campaign and generates $50,000 in revenue from it. Calculate the ROI.

Accepted Answer

400%

Question 2

What is an example of ethical marketing?

Accepted Answer

Providing clear product information

Question 3

What is the first step in marketing planning?

Accepted Answer

Situation analysis

Question 4

How does Coca-Cola integrate social responsibility into its marketing mix?

Accepted Answer

By promoting physical activity

Question 5

What does PESTEL stand for?

Accepted Answer

Political, Economic, Social, Technological, Environmental, Legal

Question 6

What is the main purpose of targeting?

Accepted Answer

To identify the most profitable segments

Question 7

A firm collects customer data through a survey but doesn't disclose how it will be used. What ethical concern is this?

Accepted Answer

Data privacy and transparency

Question 8

What best practice does this goal have? “Increase retention by 15% in 6 mos, with the following review schedule: ....."

Accepted Answer

Implementing a rolling review cycle

Question 9

Which is a threat in SWOT analysis?

Accepted Answer

Competitor's new product

Question 10

Which is a technological factor in PESTEL?

Accepted Answer

Innovation in products

Question 11

ABC develops a strategy using a low-cost product to attract customers then offering premium services, exemplifies what?

Accepted Answer

Tactical implementation of a marketing strategy

Question 12

A plan has vague goals, no numerical targets. What principle of effective planning are they violating?

Accepted Answer

Quantification

Questions 12