What is included in Hall's Reception Theory?

Audience may interpret messages in different ways

Which of these is NOT in Andrew Goodwin's Music Video theory?

Stereotypes are used as shorthand

Which of Barthes' codes is the slogan an example of?

The Enigma Code - what IS it that women want?

Gauntletts' identity theory includes which of these?

Audiences get a sense of identity from the media products they consume.

What is a connotation?

Meaning created in mind of audience.

The 3 reading positions by Stuart Hall are...

Dominant, negotiated & Oppositional

One of the parts of Stuart Hall's theory is...

Stereotyping used to assert power

Ronald Barthes three elements to establish meaning.

1) signifier 2) signified 3) sign

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Y12 Media Studies revision

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Questions 30

Answers

1
Which key term do we NOT associate with media industries?
Diversification
Intertextuality
Conglomerate
Vertical integration
2
According to Andrew Goodwin, in all music videos...
There is often an intertextual reference
There is a relationship between lyrics and visuals
All of the above
There is a relationship between music and visuals
3
Barthes believes that the meanings we decode are influenced by our...
Height
Clothes
Diet
Cultural Context
4
Which of these elements is in Goodwin's music video theory?
objectification of women
star persona
symbolic codes
The use of cars
5
What does Structuralism theory consider?
Narrative Structure
Representation of groups
Connotation of product
Binary Opposition
6
True or false? A connotation can change.
True
False
7
Who wrote the theories we studied about regulation of the media?
Lint and Lundstrom
Lundstrom and Livingstone
Lunt and Livingstone
Lint and Livingstone
8
What is included in Hall's Reception Theory?
Audience recieve messages from an 'opinion leader'
Just one specific audience is targeted
The audience is 'passive' and responds the same
Audience may interpret messages in different ways
9
Which radio station broadcast The War of the Worlds?
NBC Red
NBC Blue
BBC
CBS
10
Which of these is NOT in Andrew Goodwin's Music Video theory?
Women are often objectified in music videos
There is a relationship between the lyrics and the visuals
Stereotypes are used as shorthand
There are often intertextual references in music videos
11
Steven Neale states that genres are instances of...
Repetition and difference
Cats and dogs
Needs and desires
Repetition and learning
12
What is David Gauntlett's theory?
Ethnicity
Identity
Reception
Gender Roles
13
Who devised Cultivation Theory?
Galtung
Gramsci
Gottfried
Gerbner
14
Which of Barthes' codes is the slogan an example of?
The Action Code - there's a picture of a woman washing.
The Enigma Code - what IS it that women want?
The Referential Code - it makes an official statement.
The Semantic Code - women could want lots of things.
15
Gauntletts' identity theory includes which of these?
Representations of identity are still solely stereotypical.
Identity is entirely made up
The identity of the audience influences their reception of the product.
Audiences get a sense of identity from the media products they consume.
16
What is a connotation?
The setting of an image
Meaning created in mind of audience.
Costume worn by characters.
Title of advert.
17
Which genre of British film is referenced in The Specials' Ghost Town video?
Gangster
Horror
Carry On
Romance
18
Stuart Hall identified that there are three different types of what?
Degrees with studying
Audiences
Significant Media brands
Genres
19
If we choose to use the media that confirm our thoughts this is called...
Confirmation choice
Confirmation bias
Confirmation prejudice
Confirmation echo
20
What was the name of the director of the radio play War of the Worlds?
Orson Wells
H G Wells
Orbit Wells
Watalotov Wells
21
Who owns the Daily Mail?
Daily Mail and General Trust
Associated Press
Daily Mail Group
Admiral Rothermere
22
Under what theory does the Mean World Syndrome fall?
Cultivation Theory
Direct Effects Theory
Social Cognitive Theory
Agenda Setting Theory
23
Television makes you believe the world is worse than it actually is. What is this known as?
Confirmation Bias
Eastenders
Mean World Syndrome
Uses and Gratifications Theory
24
When a media product uses a specific cultural reference this is known as...
Interweaving
Inference
Plagiarism
Intertextuality
25
Roland Barthes created this theory...
Symbols
Semiotics
Semantics
Signs
26
The 3 reading positions by Stuart Hall are...
Up, down & around
Dormant, negotiating & active
Dominant, negotiated & Oppositional
Agree, partly agree & disagree
27
Who owns the Guardian?
Associated Press
Scott Trust Limited
The Guardian Group
Tate and Lyle
28
Which one is NOT a characteristic of the Goodwin's Theory
Voyeurism
Mise-en-Scene
Genre Characteristics
29
One of the parts of Stuart Hall's theory is...
Stereotyping is based entirely on fact.
Mansplaining is used to oppress
Stereotyping used to assert power
Semiotics
30
Ronald Barthes three elements to establish meaning.
1) single 2) sign 3) size
1) science 2) sing3) song
1) single 2) signified 3) sign
1) signifier 2) signified 3) sign

Y12 Media Studies revision Flashcards | StudBud