Marketing Concepts

Wants are the form human needs as they are shaped by culture andindividual personality such as Big Mac and French fries

Production concept means the consumer will not buy the product unless it undertakes a large-scale selling & promotion

Marketers need to understand customer needs and wants and the marketplace in which they operate.

In the traditional form of marketing, marketers have approaches through web sites, apps, online videos, and social media

Marketing is the process to create value for customers & build strong customer relationships

Marketing concept is the idea that consumer will favor products that offer the most quality, performance, and features.

Marketing is used by large for-profit firms, such as Google, CocaCola and Microsoft as well as non-profit organizations

Customer value and customer satisfaction are key building blocks for developing and managing customer relationships.

Product concept is the idea that consumers will favor products that are available and highly affordable.

The dual goal of marketing is to attract new customers by promising superior value and to keep and grow current customer