stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
AS Media Review 2 Flashcards | StudBud
Explore
/
AS Media Review 2
AS Media Review 2
100 terms
·
StudBud Administration
·
87 plays
Exam review.
Flashcards
100 cards
F
Practice quiz
P
Host live
L
Questions
100
Answers
1
We need media regulation to
serve public interest; establish standards
protect national security, fairness and equity
all of these
protect marketplace competition and prevent monopolies
2
In the US, the MPA rates its own films but the FCC is the overall governing body.
True
False
3
The major movies studios today consist of (think SPUN North)W(est):
Univeral and Warner Brothers
all of these
Paramount and Walt Disney
Sony and Netflix
4
Streamer subscription plans increased by one billion during the pandemic.
False
True
5
Media corporations and media conglomerates don't have a particularly big place in the wider economy.
True
False
6
Subcultures are groups often at odds with mainstream culture. Fandoms involve attachments beyond the "norm"
True
False
7
"Representation" refers to the idea that media "stands in" for people, ideas, groups, etc.
True
False
8
"Windowing" refers to the order and length of time films spend in one distribution market before moving to the next.
True
False
9
Media REGULATION is how media is overseen and governed by LAWS, often dictated by policy.
False
True
10
"Convergence" can refer to our tech, to media companies, and to prosumers' abilities to make and distribute content.
True
False
11
Some say media companies deliver audiences, not content, which in turn shapes content.
False
True
12
We live in a "participatory culture" because...
our media is hybrid and networked
our media is ubiquitous (everywhere)
Our media is interactive
all of these
13
Conglomerates are built through both vertical and horizontal integration.
True
False
14
Online distribution includes the digital cinema package and marketing materials streamed online.
False
True
15
Content funded by advertisement will generally have more "mass" appeal.
True
False
16
Worldwide distribution of media content and information to a globally dispersed audience...
is called lateral integration
is called global presence
is called globalization
is called global distribution
17
The FCC is prohibited from censoring and enforcing laws that limit free speech.
True
False
18
Most media conglomerates are considered monopolies.
True
False
19
Hollywood took its first big hit when the courts ordered them to sell off their theatre chains and then tv came along.
True
False
20
Indie filmmaker often get foreign distributors, since more than 50% percent of film sales can come from global markets.
False
True
21
One third of Disney Plus subscribers lives in India.
False
True
22
Media giants are built through mergers and acquisitions.
True
False
23
It is estimated that five conglomerates control 90% of global media.
False
True
24
In the US, regulation is overseen by the courts and the Federal Communications Commission (FCC).
False
True
25
Audiences are an anonymous, variable collectives of groups and individuals addressed by mass media, real and abstract.
False
True
26
A passive audience member is actively engaged with a media product online.
True
False
27
Another fear around corporate convergence is not just control over content, but control over most distribution channels.
True
False
28
The inequity of access to internet around the globe is known as ______________________.
the digital inequity
global digital disparity
the digital divide
internet penetration
29
American comedies and documentaries often don't play well in the global market.
True
False
30
There are two primary regulatory bodies in the UK. OFCOM is the minor one.
True
False
31
PLURALISM Theory is the opposite of HYPODERMIC THEORY. It says we are in no way part of a manipulated mass.
True
False
32
Abundance of of media supply, combined with an increasingly limitless digital space, has created an ATTENTION ECONOMY.
True
False
33
This approach is concerned with whether or not the PROFIT imperative has an impact on media text MEANINGS.
Death of Scarcity
Political economy
Capitalist economy
Economy of Abundance
34
Transnational media conglomerates acquire companies to create potential synergies.
False
True
35
Cross promotions are when different media companies work to increase sales of a product or related products.
False
True
36
Media forms can be seen as artefacts, texts or commodities. Media organizations mostly view them as texts.
False
True
37
In the past, the US wasn't overly receptive to foreign films, but Covid accelerated foreign film consumption online.
True
False
38
In 2023, US box office was about 9 billion dollars, and global box office was about 34 billion.
False
True
39
Horizontal integration refers to buying companies in the same business.
False
True
40
When asked to ANALYZE, you must examine in detail to show meaning and id elements/relationships.
False
True
41
SYNERGIES are processes that work together, in different media, for maximum profit and engagement.
False
True
42
Studios distribute their own content but indie filmmakers must..
find an independent theatre distributor
hire an aggregator or sales agent
distribute themselves online
any of these
43
The "hypodermic" or "magic bullet" theory says media has a direct, overt effect on audience behavior and attitudes.
False
True
44
Media theorist Stuart Hall says
we should consider the relationship between producers, texts and audiences
all of these
Encoding and decoding happen within a complex social structure
media messages are "encoded" and audiences "decode" these messaged
45
PROSUMERS use film equipment/tools suitable for professional use and distribute their own content.
True
False
46
This media theorist has documented repeated corporate interference in media news.
Badikian
Hall
McQuail
Mulvey
47
Technological changes in the last century have given audiences power, and media companies have had to adapt.
True
False
48
Media companies seek to generate profits for their shareholders in the form of dividends, so there's profit imperative.
False
True
49
A conglomerate is a corporation made of several different independent businesses where one company has majority stock.
True
False
50
Unless you are asked about histories, don't spend lots of time defining things. They're experts. ANSWER the ?.
False
True
51
When media scholars study audiences, they are often looking at its effects, known as "audience effects" research.
True
False
52
Media companies and conglomerates get big and stay big due to....
existing infrastructure and deregulation
finances to take over other companies
ability to mass advertise
all of these
53
The relationship between media companies and audiences was once seen as a power relationship with media in control.
False
True
54
One of the biggest outcomes of the pandemic was the diminished theatrical window.
True
False
55
An "establishing" shot usually shows a wide outdoor shot to let the audience know where they are.
True
False
56
Sites that pay according to length of time online tend to feature more sensational, controversial content.
False
True
57
American horror movies are huge in Mexico and South Korea, and romcoms are popular in Mexico and Russia.
False
True
58
Egypt and China have very strict media censorship rules.
False
True
59
When asked to CONSIDER, you must review and respond to given information.
False
True
60
"Sound" includes music, effects, and dialogue (inc. voice over, narration and direct address).
False
True
61
Currently in the US, social media and internet are not regulated, but that might be/is changing.
False
True
62
Stereotypes are common, recurring characters. Archetypes are oversimplified representations.
False
True
63
Netflix is investing billions in foreign content; foreign audiences represent over 60% of its user base.
False
True
64
If you write about any media theory, it is okay to say that you disagree, or partially disagree.
False
True
65
In the EU, there are competition laws enforced to create more equity in mass media.
True
False
66
TARGET AUDIENCE determines both marketing and distribution strategies.
False
True
67
The Time Warner-AOL merger of 2000 was significant because it wanted to bring media entertainment to....
phones
streamers
the internet
the 21st century
68
After Covid, the power balance shifted from theatres to streamers, resulting in increased audience engagement.
True
False
69
The conglomerates that own the "legacy" studios are...
The Walt Disney Corp and Sony Corp
Comcast and Warner Bros. Discovery
Paramount Global
all of these
70
When considering distribution, it is very important to consider overseas markets, as they generate significant money.
False
True
71
When asked to EVALUATE, you are being to judge the importance/value/quality of something.
False
True
72
In the US, our public media organizations (PBS, NPR) are generally thriving.
True
False
73
Content funded by public "license fees" are seen to have a public service obligation and may screen more local content.
False
True
74
In 2020, Disney acquired Fox, making one less legacy studio in Hollywood.
False
True
75
Media company revenues can come from consumers, from advertisers, and from data tracking companies.
False
True
76
Disney and Marvel are recognizable media brands.
False
True
77
Vertical integration refers to acquiring companies in different businesses, providing synergistic oportunitites.
True
False
78
When considering "multiple audiences" you can address how films/tv shows come back into public awareness years later.
False
True
79
Media products are not generally repeat purchases and are frequently considered "disposable content."
False
True
80
When asked to DISCUSS, write about issues IN DEPTH, in a STRUCTURED WAY.
False
True
81
Some people fear concentrated media ownership because...
it can lead to formulaic content
it creates a limited number of political voices and controls all we know
all of these
representation or influence of just a few cultures (cultural imperialism)
82
In essay one, it can be helpful to ask about the clip's GENRE, and if it's challenging or conforming to conventions.
True
False
83
Most countries have some form of governmental media regulation.
False
True
84
Reception Analysis Theory says no media text is the same for all. Often invoked in discussions of racism and sexism.
False
True
85
When asked to EXPLAIN, set out purposes/reasons; make relationships evident; provide evidence.
False
True
86
Streamers have increased audience engagement with foreign titles through personal suggestions, dubbing and subtitling.
True
False
87
Today there's a bidding war between several companies, including Sony/Apollo and Skydance, to acquire Paramount Global.
False
True
88
China is the largest box office territory in the world and India makes more films annually than any country.
True
False
89
Content funded by subscription seeks to satisfy loyal audiences and innovate to create new audiences.
False
True
90
Theorist Dennis McQuail says we use media to gratify personal/social needs, like:
diversion/escapism/fantasy/fun
all of these
personal identity and ideas about relationships/community
the need for knowledge (surveillance)
91
Convergence often creates synergies, like when a Universal movie is made into a theme park ride.
False
True
92
When considering audiences, look at local, national and international audiences.
True
False
93
FAANG is an acronym that helps us remember the companies that have overtaken the top spots in the economy.
True
False
94
Film distribution is how media content reaches audiences (theatres, stream/download, watched on "tv" or DVD).
True
False
95
When asked to "assess" you are being asked to make an INFORMED JUDGMENT.
True
False
96
As a subscription service, Netflix is focused more on their library and retaining subscribers than on individual films.
False
True
97
American dramas generally do well in South Korea and the UK but do not play well in Mexico or other Asian countries.
True
False
98
When you provide case study examples in essay two, also provide an ANALYSIS of your thoughts.
False
True
99
American action movies don't do well in Asian countries.
False
True
100
Although we usually associate lighting with cinematography, for test purposes it is part of mise en scene.
True
False