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Marketing Concepts Flashcards | StudBud
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Marketing Concepts
Marketing Concepts
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1
Sales promotion includes ...
Coupons, Design, Quality
Design, Contests, Gender
Coupons, Contests, Samples
Quality, Samples, Service
2
What is a Consumer Market?
How much money the consumer has
The type of consumers that buy products of a business
The way a consumer lives their life
The sharing of total costs between all the sellers
3
The Consumer Market is indentified in which 2 ways?
Demographics and Income
Species and Population
Age and Gender
Demographics and Lifestyle
4
True or False: There are 3 C's of Marketing.
True
False
5
True or False: Place deals with the Channels of Distribution.
False
True
6
Which is
NOT
one of the 4 P's of Marketing?
Production
Promotion
Product
Price
7
True or False: A product can be a non-tangible item.
False
True
8
What are the 2 C's of Marketing?
Consumer Market and Conductor Market
Channels of Distribution and Consumer Market
Consumer Market and Competitive Market
Contests and Coupons
9
When marketing a product, companies look at ...
Quality, design, features and services
Quality, features, gender, services
Design, age, coupons, price
Features, services, quality, availability
10
A Farmers' Market is an example of a/an ...
Specialty Channel
Indirect Channel
TV Channel
Direct Channel
11
Which of these is an example of a Specialty Channel?
Farmer's Market
Samples
Retailers
E-commerce
12
What does Search Engine Marketing do?
Coupons, Contests, Samples
Increases visibility of business
Coupon redemption rates
Businesses take possession of a good
13
What is Promotion?
Discourages people to buy your products
"Maker-user" relationship
Any attempt to sell a product
Paths of ownership
14
True or False: Consumers buy products based on the way it looks/it's branded.
False
True
15
The picture below shows ...
The point of intersection
The equilibrium
The point where no sales happened
The peak of sales
