SMM Certification Review 1

A(n) ________ is an example of a social media engagement metric.

A company must have a ________ account before it can create ads on Snapchat.

The majority of Twitter users are ________.

What do Instagram, Oculus and WhatsApp all have in common?

Btwn 1995 & 2002, internet usage grwth played a role in the internet being a viable mktg option. What is the era called?

If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?

The online world has shifted from a one-to-many to a many-to-many method of interaction.

A lookalike audience on Facebook is an audience that a marketer chooses based on specific demographics.

Social media marketers operate largely under which one of the 4 P's?

Evergreen content stays relevant to its readers.

Andy is watching a YouTube video & a semi-transparent block ad pops up on the lower portion of the video. He is seeing

What are the three main goals of marketing?

White space is ________.

What does SWOT stand for in the term SWOT analysis?

If a company wants its ad to appear on the "Trends for you" section on Twitter, what kind of promotion should it run?

The top ranking factor of the YouTube algorithm is the number of views a video has.

________ is the most popular photo-sharing social media application.

Snapchat was the first ________ application.

________ is the simulation of human intelligence processes by machines, especially computer systems.

Which country has the most Instagram users?