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Marketing_Introduction
Marketing_Introduction
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Questions
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Answers
1
The gathering preliminary information that will help define the problem and suggest hypotheses
Causal research
Exploratory research
Descriptive research
2
Involves altering the time pattern of irregular demand
Demarketing
Stimulational
Conversional
Synchro marketing
3
Market is the act of obtaining a desired object from someone by offering something in return
False
True
4
Customer insights are fresh marketing information-based understandings of customers
True
False
5
How many concepts may use organisations for their marketing strategies?
4
5
3
2
6
AIDA - Attention, interest, desire, action
True
False
7
Wants are
The form human needs take as they’re shaped by culture and personality
Understanding of customer’s needs
They are backed by buying power
8
Remarketing involves revitalising of falling demand
False
True
9
Generic products
Have limited shelf life
Sold without a brand name
Goods for a long time
They’re beneficial for health
10
Causal research is the marketing research to test hypotheses about cause-and-effect relationships
True
False
11
The form of observational research
Geographic
Ethnographic
Demographic
Behavioural
12
Collections of consumer and market information obtained from data sources within company network
External databases
Internal databases
13
Needs are states of felt deprivation
False
True
