Which of the following is an example of a celebrity being used as an "expert" endorser?

A professional bowler endorsing a brand of bowling balls

Which is a TRUE statement about using celebrity sports figures to endorse products?

All types of businesses use well-known athletes

In which situation might a celebrity endorser have a negative effect on a product?

Does something inappropriate or illegal

Why are people more likely to buy products that celebrities endorse?

People want to be associated with celebrities

Why must companies that use endorsers follow the rules & guidelines established by the FTC?

Endorsements are a form of advertising

Which of the following is an example of a celebrity promoting a service?

A professional golfer endorsing a credit card

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Part 1 Endorsement Quiz

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LAP: More than a Ticket - Endorsement QUIZ Review

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Questions 10

Answers

1
Which of the following is an example of a celebrity being used as an "expert" endorser?
A professional golfer endorsing a brand of pain medication
A professional bowler endorsing a brand of bowling balls
A well-known actor endorsing a brand of breakfast cereal
A popular actor endorsing a brand of tennis racquets
2
Which is a TRUE statement about using celebrity sports figures to endorse products?
All types of businesses use well-known athletes
Celebrities only endorse tangible products
Service businesses do not use sports figures
Only retailers use celebrity endorsers
3
A celebrity paid to use & discuss a product's effectiveness during a lengthy TV commercial is..
giving a testimonial
giving an interview
conducting a sales presentation
providing a personal observation
4
In which situation might a celebrity endorser have a negative effect on a product?
Loses a major tournament to another athlete
Retires from sport or entertainment career
Appears in ads for other types of products
Does something inappropriate or illegal
5
Why are people more likely to buy products that celebrities endorse?
People want to be associated with celebrities
Celebrities endorse only the best products
People want to contribute to a celebrity's income
Celebrities endorse products that everyone needs
6
Why must companies that use endorsers follow the rules & guidelines established by the FTC?
The FTC regulates television
Businesses need permission to use celebrities
Endorsements are a form of advertising
Celebrities may limit competition
7
Why do some businesses pay college & high school teams to wear a manufacturer's clothing?
To give testimonials
To influence other students
To make positive statements
To serve as spokespersons
8
Which of the following is an example of a celebrity promoting a service?
A famous actress recommending exercise equipment
A former boxing champion advertising gas grills
A professional golfer endorsing a credit card
A popular comedian wearing a brand of athletic shoes
9
Why do large fund-raisers and major sporting events often invite celebrities to participate?
To make donations
To sell concessions
To provide entertainment
To increase attendance
10
What must a celebrity endorsement ALWAYS reflect?
Honest opinion of the endorser
Findings of the business
Experiences of most customers
Beliefs of other advertisers

Part 1 Endorsement Quiz Flashcards | StudBud