4.06-4.10 Test SEM I

When writing a script for a sales presentation, a salesperson should use language that is

Which of the following is a consideration when implementing a ticket sales campaign:

team brochure, schedule, season ticket. Why should all materials have the same basic appearance

Which of the following is a tangible benefit of purchasing a surfboard:

When prices go up or down, the change can affect how much of the product customers buy. This is

To obtain the most exposure during a sporting event, the best logo placement opportunity is on

In sports marketing, price includes not only the cost of a ticket to an event but also the

When planning for a presentation, salespeople should develop scripts to

Why would a business place signage on the outfield wall during a televised pro baseball game?

"What does this sales promotion offer to customers?" is an example of

When customizing a presentation, the salesperson determines a prospect's needs by developing a

To develop long-term relationships with fans, professional sport teams should

preparing for a presentation it is important for a salesperson to know the __of the audience

A stadium deciding to place messages and team logos on electronic boards is selecting

Which of the following is a company-focused pricing objective for sport/event products:

What is a benefit of establishing good relationships with sport/event customers and fans?

Yield management is a way event marketers with pricing issues can maximize revenue but have

Why should salespeople create favorable impressions during the initial contact with customers?

How can sport/event marketers establish positive relationships with their customers/clients?

The first thing when developing "out-of-the-box" sales promotion ideas for your game/event is

One of the features of sports events such as football games is that they are

Where is the best place to advertise if you are a soft drink Co sponsoring a pro baseball team

In precall planning, the salesperson focuses on learning more about the

Sales promotion is a major part of sport/event marketing because

Game ticket prices go way up but the game still sells out. This is an example of ________demand

Which of the following is one of the main features of a sport product:

Amusement parks charge less money during the slow time of year. What pricing strategy is this

What is a step in the sales presentation process that salespeople should prepare for in advance

Wintergreen Ski Area knows that it will be most successful if it bases its pricing structure on

"How will my customers receive this sales promotion?" is an example of

What's the advantage of Brian knowing most his customers are the 18-to-35-year-old crowd

What are sports marketers most likely to use to reach individual season ticket holders:

Why do businesses place signage on outfield stadium walls during televised pro baseball games?

The cost of parking, refreshments and programs is part of the overall ___of attending a concert

asking if you would like to save money on office supplies. This is called the ________ approach

Why might a sport/event organization price entry fees for a marathon below the normal rate?

A lottery system is a way of selling tickets to when the demand for college football tickets

How do sponsors typically use signage at sports events?

Which pricing strategy sets prices lower than those of the competition?