Function of persuading and influencing a consumer to buy

Define Marketing Segmentation

Process of diving customers into groups

Marketing Automation refers to what?

Software platforms used for marketing

The legal right to use something

What is a Landing Page?

Section of website accessed by clicking hyperlink

What is Data Management?

Administrative process of storing data

Paid communication between a business and a consumer

A website that's only purpose is to sell you something

Blend of products to fit a defined marketing target

What is Click Through Rate?

Percentage of people visiting a web page

The legal right to use someone's media, Authorizing your media so you own it

Creating and promoting products to consumers

Evaluation of digital marketing strategies

What is a push notification?

Notifications sent directly to people's phones

Define Cloud Computing

The image from the last question was an avocado, Sharing a network of servers to store data on

Define Digital Marketing

Act of Marketing products online

Define Real Time Marketing

Strategy focusing on real time events

Counted for an ad that is in view for at least one second

Company Wide consumer orientation to promote success

What are Return Visitors?

Every time a visitor who's been on the website returns

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Digital Marketing Vocab

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Questions 58

Answers

1
Define Promotion
Marketing strategy aiming to be in a distinct position
Adding value to name brand product
Function of persuading and influencing a consumer to buy
Getting a better job position
2
Which of the following can happen on a Social Media page?
All of the Above
Comments
Follows
Likes
3
Which is not an example of CTA
Don't Click This!
Click Here
Don't Miss Out On This!
Buy Now
4
Click Paths are a sequence of hyperlinks that website visitors follow on a website
True
False
5
Disney has a high amount of this
Cryogenicly frozen founders
A Roller Coaster that gets really old
Emperor's New Groove Merchandise
Brand Value
6
What is statistical data relating to the population and groups in it?
Behavioristics
Characteristics
Demographics
Psychographics
7
Define Marketing Segmentation
Data relating to the population and groups in it
Software distribution model made by a third party
Added value to name brand
Process of diving customers into groups
8
What is segmenting based on area?
Behavioristic
Photographic
Geographic
Infographic
9
Marketing Automation refers to what?
Units used to measure how many people have been to your site
Software platforms used for marketing
Extent of customer recognizes a product
Process of persuading a consumer to buy your products
10
Define Trademark
Trading your friend Mark for a waffle and a half
Process of persuading a consumer to buy your products
Digital advertisement that persuades people to buy ASAP
The legal right to use something
11
Cross promotion is when 2 companies cooperate to promote something
Definitely
This isn't it cheif
False
True
12
What is taking the target market down to the level of an individual?
Photographic
Socialgraphic
Demographic
Geographic
13
What is a Landing Page?
Marketing strategy that aims to make a brand more popular
Symbol or word that is legally registered to a person(s)
Section of website accessed by clicking hyperlink
Percentage of people visiting website
14
What does SEO stand for?
Secret Eating Oranges
Seal Eating Onions
Search Engine Optimization
Scaring Eel Organs
15
Conversation Rate is the percentage of users who take a desired action
True
False
16
What is Data Management?
function of informing data
Company-wideconsumer orientation
statistical data relating to the population
Administrative process of storing data
17
Define Advertising
Practice of using a network to advertise
Product of interaction between a consumer and advertiser
Software platforms and technologies
Paid communication between a business and a consumer
18
What does KPI stand for?
Koala Panda Inside
Killing Pneumonia Instantly
Key Performance Indicators
Kay Pee Eye
19
What is E-Commerce?
Percentage of visitors on a particular website
Data relating to a population of people and the groups in it
A website that's only purpose is to sell you something
Study of people according to different preferences
20
Define Marketing Mix
Digital advertisement that persuades people to buy ASAP
Blend of products to fit a defined marketing target
Units used to measure how many people have been to your site
Process of persuading a consumer to buy your products
21
What is Click Through Rate?
Marketing strategy that aims at a certain audience
Third party software used for marketing
Percentage of people visiting a web page
Sum total of people
22
Which of these is NOT a brand?
Nintendo
Burger King
Apple
Corn Flakes
23
Define Copyright
The legal right to use someone's media
Authorizing your media so you own it
The Act of Marketing products online
This Answer has been copyrighted by Kahoot.it
24
Define Marketing
Company-wide consumer orientation
Percentage of people visiting website
Added value on name of product
Creating and promoting products to consumers
25
What is marketing segmentation based on differences of different consumers
Characteristic
Behavioristic
Geographic
Sociographic
26
Which of these is not a TLD?
.org
.com
.exe
.net
27
What is a metric used to measure the total number of users navigating to a site?
Sessions
Visits
28
What are Analytics?
Evaluation of digital marketing strategies
Blend of products, promotion, and distribution
Paid communication between consumer and business
Function of informing and persuading people to buy stuff
29
What is the percentage of visitors who navigate from one page after only viewing one page?
Sociographic
Bounce Rate
Click Paths
SEO
30
A term for web analytics to refer to a person who visits site at least once
Unique Visitor
Click Paths
Landing Pages
Return Visitors
31
Third Party creators making applications for business is called Software as a service
Nah
Yep
32
Brand Positioning is when a brand tries to be as good or better than another brand
Nah
Yep
33
Which of these is a Brand Preference?
USA over Iraq
Hotel over a motel
Sleeping on the couch over Sleeping in a bed
Coke over Pepsi
34
What is a push notification?
A sequence of hyperlinks
Notifications sent directly to people's phones
Process of persuading a customer
Term used for internet user on website
35
Which of these are not part of the Marketing Funnel?
Destroy
Delight
Close
Attract
36
Define Cloud Computing
Added value on name of product
The image from the last question was an avocado
Computers Computers beep boop
Sharing a network of servers to store data on
37
Define Digital Marketing
Act of Marketing products online
Marketing but digital
The legal right to use something
Extent of customer recognizes a product
38
Customer reviews are information coming directly from a customer
False
True
39
Page views are how much a book has been read
False
True
40
Define Real Time Marketing
Strategy aimed at focusing on a name brand
Activity and process of creating products and services
Strategy focusing on real time events
Marketing for games like Starcraft 2
41
Which of these DO NOT have high Brand Recognition?
Fiiz Drinks
Nintendo
Disney
Mcdonalds
42
Brand Recognition is when a brand is from your childhood and it brings back nostalgia
False
True
43
Which are Digital Marketing careers?
Graphic Designer
Specialist
All of the Above
eCommerce consultant
44
Which of these is not part of Digital Content Creation?
Owned Media
Paid Media
Earned Media
Social Media
45
What is the study of classification of people in a particular group?
Geographic
Behavioristic
Demographic
Psychographic
46
Digital Ads are ads you see on billboards and other places
True
False
47
What are In Views?
Statistical data relating to a population
Section of website accessed by clicking a hyperlink
Counted for an ad that is in view for at least one second
Segmenting by a marketing area
48
What does CX stand for?
Cheesy Xray
Customer Experience
Charles Xavier
Cold Xylophones
49
Marketing Concepts
Process of protecting user data
Function of performing, informing, and persuading consumers
Company Wide consumer orientation to promote success
Collection of electronic evidence
50
Define Brand Equity
Units used to measure how many people have been to your site
Added value on name of product
Digital advertisement that persuades people to buy ASAP
Act of Marketing products online
51
What are Return Visitors?
Symbols that represent a company
Every time a visitor who's been on the website returns
A segmented market by area
Added value on a product
52
A digital portfolio is a collection of electronic evidence assembled by a user on the web
false
true
53
What does CAR stand for?
Carl Ate Randy
Cannellonis And Ravioli
Cats And Racing
Cart Abandoning Rate
54
Brand Loyalty is the tendency of consumers to buy from exclusively one brand
True
False
55
Which of these is a Pirate Metric?
Acquisition
All of the Above
Retention
Activation
56
Which of these is a model used to traffic to website?
CPC
CTA
PPC
APC
57
Define Location Based Marketing
Direct Marketing on someone's nearby phone
Extent of customer recognizes a product
Using a network of remote networks to advertise
Only marketing in a closed space
58
Marketing research is researching a specific market
True
False

Digital Marketing Vocab Flashcards | StudBud