A "product" might involve:

A combination of physical good and service

A marketing goal must be:

Specific, Measurable, Achievable, Realistic, Timeline

What are the three types of product advertising?

Pioneering, competitive, comparative

What is a major advantage of social media for marketers?

They can engage directly with consumers

Integrated Marketing Communications involves:

Getting right message to the right audience w/ right medium

What are the four P's?

Product, Place, Price, Promotion

What is the order of the stages of the product life cycle?

Intro, growth, maturity, decline

A marketing strategy includes:

a target market and a related marketing mix

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Principles of Marketing Final Exam Review

27 termsStudBud Administration92 plays

Flashcards27 cardsFPractice quizPHost liveL

Questions 27

Answers

1
Advertising is any paid form of promotion by an identified sponsor using some type of media.
True
False
2
The new product development process includes:
Development
Idea generation and evaluation
Screening
All of the above
3
An example of a new product is:
An existing product being offered to new markets
A wholly new product idea
All of the above
An existing product that has been modified
4
Customers' evaluation of a good or service in terms of it has met their needs & expectations:
Relationship management
Customer relationship marketing
Customer value
Customer satisfaction
5
A "product" might involve:
A physical good
None of the above
A service
A combination of physical good and service
6
Defining the problem is the first step in which process?
Marketing research process
Consumer life cycle process
Marketing planning process
Product life cycle process
7
What is included in the promotional mix?
Public relation and social media
Advertising
All of the above
Sales promotion
8
A marketing goal must be:
Significant, Measurable, Achievable, Realistic, Timeline
Specific, Maximized, Accessible, Realistic, Timeline
Specific, Measurable, Achievable, Realistic, Timeline
Significant, Measurable, Achievable, Ready, Timeline
9
What are the three types of product advertising?
Pioneering, advocacy, comparative
Pioneering, competitive, institutional
Pioneering, Comparative, institutional
Pioneering, competitive, comparative
10
Developing a specific marketing mix to influence customers' perception of a brand.
Cannibalization
Target market
Advertising
Positioning
11
What is a major advantage of social media for marketers?
None of the above
It's easy to use
They can engage directly with consumers
It's expensive so it's only for marketers with large budgets
12
80/20 principle is a principle that 20% of all customers generate 80% of the demand.
False
True
13
The marketing concept can be applied to all businesses in all industries.
False
True
14
Demography is the study of what four statistics?
Race, religion, ethnicity, location
Age, race, ethnicity, location
Age, race, religion, location
Age, race, ethnicity, interests
15
Integrated Marketing Communications involves:
Pushing consumers to your website to purchase products
Getting right message to the right audience w/ right medium
Advertising and direct selling, but not social media
Awareness, income, demand, action
16
Consumers' incomes, inflation, and recession are factors of what environment?
political and legal environment
technology and innovation environment
competitive environment
economic environment
17
These two categories of social media users can be very influential for a brand:
Creators and inactives
Spectators and joiners
Creators and critics
Collectors and joiners
18
A channel system where the producer sells directly to end user:
Traditional channel
Non-traditional channel
Indirect channel
Direct channel
19
The consumer product classes are:
All of the above
Convenience products
Unsought products
Specialty products
20
What are the four P's?
Promotion, Production, Price, People
Promotion, Profit, Place, Product
Product, Price, Place, Profit
Product, Place, Price, Promotion
21
According to the text, marketing is:
Advertising only
Selling only
None of the above
Selling and advertising only
22
Which of the following is not included in Maslow's Hierarchy of Needs?
Safety needs
Physiological needs
Subliminal needs
Social needs
23
Packaging does not serve as a useful promotional tool.
True
False
24
What is the order of the stages of the product life cycle?
Intro, maturity, growth, decline
Maturity, intro, growth, decline
Intro, growth, maturity, decline
Growth, intro, maturity, decline
25
A marketing manager can choose from only two promotion methods- personal selling & social media
True
False
26
A marketing strategy includes:
a target market and a related marketing mix
cost of goods sold
a marketing mix only
a target market only
27
Consistent preferences for one brand over all others is:
Marketing
Brand equity
Brand loyalty
Global brand

Principles of Marketing Final Exam Review Flashcards | StudBud

Principles of Marketing Final Exam Review

27 termsStudBud Administration92 plays

Principles of Marketing Final Exam Review

Flashcards27 cardsFPractice quizPHost liveL

Questions 27

Answers

1
Advertising is any paid form of promotion by an identified sponsor using some type of media.
True
False
2
The new product development process includes:
Development
Idea generation and evaluation
Screening
All of the above
3
An example of a new product is:
An existing product being offered to new markets
A wholly new product idea
All of the above
An existing product that has been modified
4
Customers' evaluation of a good or service in terms of it has met their needs & expectations:
Relationship management
Customer relationship marketing
Customer value
Customer satisfaction
5
A "product" might involve:
A physical good
None of the above
A service
A combination of physical good and service
6
Defining the problem is the first step in which process?
Marketing research process
Consumer life cycle process
Marketing planning process
Product life cycle process
7
What is included in the promotional mix?
Public relation and social media
Advertising
All of the above
Sales promotion
8
A marketing goal must be:
Significant, Measurable, Achievable, Realistic, Timeline
Specific, Maximized, Accessible, Realistic, Timeline
Specific, Measurable, Achievable, Realistic, Timeline
Significant, Measurable, Achievable, Ready, Timeline
9
What are the three types of product advertising?
Pioneering, advocacy, comparative
Pioneering, competitive, institutional
Pioneering, Comparative, institutional
Pioneering, competitive, comparative
10
Developing a specific marketing mix to influence customers' perception of a brand.
Cannibalization
Target market
Advertising
Positioning
11
What is a major advantage of social media for marketers?
None of the above
It's easy to use
They can engage directly with consumers
It's expensive so it's only for marketers with large budgets
12
80/20 principle is a principle that 20% of all customers generate 80% of the demand.
False
True
13
The marketing concept can be applied to all businesses in all industries.
False
True
14
Demography is the study of what four statistics?
Race, religion, ethnicity, location
Age, race, ethnicity, location
Age, race, religion, location
Age, race, ethnicity, interests
15
Integrated Marketing Communications involves:
Pushing consumers to your website to purchase products
Getting right message to the right audience w/ right medium
Advertising and direct selling, but not social media
Awareness, income, demand, action
16
Consumers' incomes, inflation, and recession are factors of what environment?
political and legal environment
technology and innovation environment
competitive environment
economic environment
17
These two categories of social media users can be very influential for a brand:
Creators and inactives
Spectators and joiners
Creators and critics
Collectors and joiners
18
A channel system where the producer sells directly to end user:
Traditional channel
Non-traditional channel
Indirect channel
Direct channel
19
The consumer product classes are:
All of the above
Convenience products
Unsought products
Specialty products
20
What are the four P's?
Promotion, Production, Price, People
Promotion, Profit, Place, Product
Product, Price, Place, Profit
Product, Place, Price, Promotion
21
According to the text, marketing is:
Advertising only
Selling only
None of the above
Selling and advertising only
22
Which of the following is not included in Maslow's Hierarchy of Needs?
Safety needs
Physiological needs
Subliminal needs
Social needs
23
Packaging does not serve as a useful promotional tool.
True
False
24
What is the order of the stages of the product life cycle?
Intro, maturity, growth, decline
Maturity, intro, growth, decline
Intro, growth, maturity, decline
Growth, intro, maturity, decline
25
A marketing manager can choose from only two promotion methods- personal selling & social media
True
False
26
A marketing strategy includes:
a target market and a related marketing mix
cost of goods sold
a marketing mix only
a target market only
27
Consistent preferences for one brand over all others is:
Marketing
Brand equity
Brand loyalty
Global brand