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Milady Ch 10 FO The Beauty Business Flashcards | StudBud
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Milady Ch 10 FO The Beauty Business
Milady Ch 10 FO The Beauty Business
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1
If a client calls to book w a particular professional on a particular day and time, but it's their day off, you should
Politely apologize and tell the client you cannot accomodate them
Refer the client to another business in the neighborhood
Call the professional and demand that they come in on their day off
Suggest other times that the professional is available
2
Which types of business ownership is MOST likely to raise capital by offering shares of stock to stockholders?
sole proprietorship
single franchise
partnership
corporation
3
When describing key influences of business like varied services & their quality you are making your mission statement.
False
True
4
Which of the following is a realistic benchmark for the net profit of a salon, spa, or barbershop in the United States?
0,15
0,5
0,75
0,005
5
Which is essential set of benchmarks that, once achieved, helps you to realize your mission and vision?
statements
objectives
goals
policies
6
The key duty of receptionists is ____.
booking appointments
answering the phone
greeting clientele at the door
assisting stylists with their work
7
Which of the following is built into most booth rental agreements?
free advertising
paid vacation
self-sufficiency
healthcare benefits
8
When choosing to open your own business, what is the 1st objective?
choosing a business location
determining the long-range goals of the business
Choosing a business name
determining the feasibility of the business
9
In addition to the artistic aspects of the beauty industry you need a keen business knowledge because...
it will help manage your professional finances and business practices
entrepreneurship is an essential part of a beauty and wellness center
renting a booth is the same as owning a business
like all beauty pros, you must become a business owner
10
Taking care of your clients will guarantee that you will stay in business
False
True
11
Why will you need to purchase insurance when you open your own business?
It protects your staff against compensation loss for sick days
It protects your clientele against falls and accidents
It protects you against malpractice suits
It protects the public against auto mishaps in front of your store
12
Which part of the business plan outline all of the research obtained regarding the clients your business will target?
mission statement
marketing plan
vision statement
organizational plan
13
In order to run your business efficiently, effectively and best interest of client and employees you would LEAST likely
continuously change & alter your tipping policy
offer emplyees as many benefits as you can
make payroll obligations a top priority
create incentives for the staff to earn more money
14
Which is NOT 1 of the top 3 ways clients find a service provider, according to the PBA?
a convenient location
advertisements
dissatisfaction with another service provider
recommendations or referrals
15
Marketing is the means for selling and promoting your business
True
False
16
Which BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?
viral marketing
social media usage
advertising
word-of-mouth
17
What is the primary concern when planning & constructing the best physical layout for the business you envision?
maximum profitablity
maximum efficiency
stylistic aesthetics
your competitor's layout
18
What state is it not legal for booth rental
New York
Florida
California
Pennsylvania
19
How do you best explain being a sole proprietor of a business?
it is controlled by a small number of stockholders
you are in charge of your own booth & pay the owner a monthly rental fee
explain that you & a partner each invested half of the capital to open
you alone manage & assume all expenses and profits
20
You will want to base your business location on how many cars drive by per hour on average
True
False
21
What is MOST likely the best business model if you want to be in charge of making the rules & handle all duties?
franchise
corporation
sole proprietorship
partnership
22
When establishing a new business and brand identity, which should you focus efforts on most?
summarizing projected financial statement and analysis
outling employee & management levels & resposibilities
maintaining regular & loyal clientele
determining the business point of difference
23
What is the BEST way to market a new business on a small budget?
viral marketing
direct mailing
newspaper ads
TV spots
24
In order to increase new business with viral marketing, you should
create glitzy ad pieces and mail out
rent more booths or stations to new beauty pros
buy expensive TV ad spots
engage in more social media campaigns
25
The biggest advantage of booth rental is you don't need to adhere to state laws or regulations
False
True
