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Marketing Concepts, Part 2 Flashcards | StudBud
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Marketing Concepts, Part 2
Marketing Concepts, Part 2
15 terms
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StudBud Administration
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Chapter 1 pages 8-11
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Added value means
Utility
Marketing
Exchange
Economics
2
Which of these IS an economic benefit of marketing?
Decrease in demand
Lowered prices
More money
Kittens
3
______ Utility: Having a product where customers can buy it.
Place
Form
Time
Indestructible
4
Monetary value means ______ value.
Monkey
Money
Masterful
Marketing
5
True or false?: A label on a package is NOT a from of information utility.
False
True
6
Which of these is NOT a form of information utility?
Credit Cards
Displays
Owners manuals
Packaging
7
Which of the following is an example of form utility?
Convenience stores
Accepting credit cards
Open 24 hours a day
A cake mix
8
Which type of utility is NOT related to marketing
Form Utility
Time Utility
Information Utility
Place Utility
9
Marketing ___________ between you and the seller of an item.
Bridges the gap
Ruins the relationship
Answers the phone
Draws a line
10
Stores selling swimsuits in April is an example of -?- utility.
Information
Price
Possesion
Time
11
True or false?: Marketing activities add value and increase demand.
False
True
12
_________: Changing materials to make them more useful.
Form Utility
Added Value
Time Utility
Location
13
CRM stands for -?-
Customer Retail Management
Customer Rentention Management
Customer Rallies Money
Customer Relationship Management
14
________ Utility: the exchange of a product for some monetary value.
Possession
Time
Information
Cash
15
Define attributes.
Communication with the consumer.
A product or service capable of satisfying customers' wants.
$9,800
Having a product available at a certain time of year.
