Marketing_Hard_Skills_Module-1

Question 1

____________________________helps to create a better understanding of benefits, costs & risk of implementing

Accepted Answer

Business Case

Question 2

_________________ refers to placing items near counter in the store to promote sales

Accepted Answer

Point of Sales Promotion

Question 3

__________________ promotes a product or service directly to individuals.

Accepted Answer

Below the Line

Question 4

The 3 new Ps of Marketing in 7Ps of Marketing are

Accepted Answer

Physical Evidence, People, Process

Question 5

______________ is the concept designed to help brands understand how to grow

Accepted Answer

Brand Funnel

Question 6

Core functions of Marketing are not one of the following

Accepted Answer

Managing employees in workplace and building business process efficiency

Question 7

______________refers to studying number of visitors, pages per session and bounce rate in content metrics

Accepted Answer

User Behavior

Question 8

______________ Marketing refers to creating a buzz about the product or service

Accepted Answer

Viral

Question 9

_______________ is a type of interactive content on the internet

Accepted Answer

Quiz

Question 10

GTM Strategies involve the following activities

Accepted Answer

Researching who the target audience is, what is the product and positioning, Identifying ATL and BTL activities for promotion

Question 11

______________ Marketing leverages database marketing, behavioral marketing, advertising and analytics

Accepted Answer

Relationship

Question 12

____________________ refers to writing, photography and other media

Accepted Answer

Blogging

Question 13

Does TV advertisment refer to Inbound Marketing?

Accepted Answer

False

Question 14

______________ is considered to be the father of Modern Marketing

Accepted Answer

Philip Kotler

Question 15

______________ refers to a marketing tactic involving space for promoting a product or service

Accepted Answer

Advertising

Question 16

_______refers to development and distribution of relavant useful content, blogs, newsletter, white paper, social media,

Accepted Answer

Content Marketing

Question 17

_________________ is giving away gifts to customers

Accepted Answer

Product give away gifts

Question 18

The term marketing refers to

Accepted Answer

Advertising, Sales Promotion, Publicity and Public Relational activities

Question 19

Branding does not involve the following elements

Accepted Answer

Generating web traffic, Process, Word of Mouth Publicity

Question 20

Which of the following is not a part of Market Research?

Accepted Answer

Focus on how to achieve better promotions through word-of-mouth publicity

Questions 20