Revenue Management Final

A merchant rate:

Occupancy is reported in currency (i.e. $)

ADR represents the total number of rooms sold

A 294 room hotel sold 210 rooms last night with a total room revenue of: $20,400. What is the occupancy?

When creating a budget or a forecast, it is important to look for:

Consumer's value of concept is known as:

In marketing terms, an OTA' is:

STR Reports look at what data?

OTA's are:

What does Optimal pricing take into account?

A 150 room hotel sold 82 rooms last night with a total room revenue of: $50,400. What is the RevPAR?

A STR index of 100 indicates:

The STAR report, you see that your RevPAR index was 90 this year compared to 80 last year.  What do you know for sure?

When you receive your STAR report you see that your ADR Rank for the current month is “3 of 7”.  What do you know?

The ABC company is planning their 2025 convention. You will need to quote on their business. What do you need to know?

When creating a Budget and a Forecast, you must consider:

What does RevPAR mean:

Why do we review past performance?

A 295 room hotel sold 236 rooms last night with a total room revenue of: $20,400. What is the ADR?

Identify the formula for ADR:

In the industry STR is referred to as the:

Who uses CRS's:

You have identified another competing hotel in your market. STR will allow you to include this in your report:

Group business is accepted at a hotel based upon:

An example of an indirect channel is:

Forecasting based upon the market demand is called:

What are the operation types that STR uses?

What is a GDS: 

E-commerce involves the buying and selling process through the internet.

An example of a direct channel is the hotel's reservation site