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Advertising 6.1 Flashcards | StudBud

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Outlines how all of the elements in the promotional mix will work together

AIDA

Advertising 6.1

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Advertising 6.1

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Questions 7

Answers

1
AIDA
Admission, Increase, Discover, Ability
Attention, Interest, Desire, Auction
Action, Interest, Desire, Attention
Attention, Interest, Desire, Action
2
Outlines how all of the elements in the promotional mix will work together
Philosophy
Promotion Idea
Promotional Plan
Promotional Mix
3
Combo of advertising, public relations, personal selling and sales promo to reach target market
Marketing Mix
Promotional Mix
Product Mix
Hot Chocolate Mix
4
Main objective of any promotion
Increase awareness about a company
Get someone to buy a product or service
Raise goodwill toward a company
Build relationships with customers
5
Works well for expensive, technical, or highly specialized products
Public Relations
Advertising
Personal Selling
Mass Media
6
All communications used to create a favorable impression of products or services
Promotion
Attention
Concepts
Advertising
7
Effectiveness of the promotional mixed is measure by
The decrease is product cost
The amount of job applicants
The amount of increased web traffic
The amount of increased sales