Why is it important for marketers to try and shape wants?

Companies must help the customer to learn what they want.

needs directed to specific objects/services

What does costs equal?

monetary costs+time+energy+psychic costs

What is the definition of strategic marketing plan?

Lays out the target market and the value proposition

What is the Holistic Marketing Concept

Based on development, design, and implementation of programs

What is the product concept in marketing?

will favor those that offer the most quality/performance

What is the marketing concept?

finding the right products for your customers

How does marketing meet the needs of both marketers and customers?

Customer and marketer is getting what they want

What is the production concept in marketing?

products that are widely available and inexpensive

What is the selling concept in marketing?

Consumers if left alone will not buy enough of the products

What is the societal marketing concept?

determining the wants and interests of target and delivering

Get something by offering something in return

What is the social definition of marketing?

individuals and groups obtain what they need in want

What does benefits equal?

functional benefits and emotional benefits

Define tactical marketing

specify the marketing tactics including features and price

Define marketing plan

The central instrument for direction and coordination

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Marketing quiz for intro to Business

33 termsStudBud Administration24 plays

A marketing quiz to prep for an intro to #business test

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Questions 33

Answers

1
How many championships do the Lakers have?
infinity
more than the celtics
too many to count
16
2
Which of the following is not one of the five things marketed according to the slides.
Goods
Talent
Events
Services
3
Why is it important for marketers to try and shape wants?
they are greedy
deep down customers don't want anything
Companies must help the customer to learn what they want.
if they don't they will sell 0 products
4
Define wants
the attainable desires one has
anything you buy
Puppies and rainbows
needs directed to specific objects/services
5
What does costs equal?
the thing that you are giving up
monetary costs+time+energy+psychic costs
cost=value exchanged
the price a person is willing and able to pay
6
Finish the following quote, "Good marketing is not an accident but the result of.....
good business' doing good business
Quick planning and execution
Careful planning and execution
a good marketing campaign
7
What is the definition of strategic marketing plan?
high sales expectations.
planning for customers who don't know the product
an in depth plan of strategy
Lays out the target market and the value proposition
8
What is the Holistic Marketing Concept
Based on development, design, and implementation of programs
allowing the marketing team complete control of all products
A medical term meaning entire body, Marketing
selling green or natural products
9
What is the product concept in marketing?
Best is best
marketing a concept before it is produced
will favor those that offer the most quality/performance
Marketing is only as good as the product
10
Which is not one of the three ways a marketer communicates value?
Advertising
Sales force
pricing
Sales Promotion
11
Who made the game winner for the Lakers a day ago?
Chewbacca
Neon Brown
D'angelo Russell
Wyatt Perry
12
True of False big foot is real.
False
True
13
Define needs
something that is difficult to replace
Anything we want bad enough to buy
Basic human requirments
something people can't afford
14
What is the marketing concept?
finding the right products for your customers
Anything that is profitable
all marketing is the marketing concept
Marketing every aspect of the business
15
How does marketing meet the needs of both marketers and customers?
Customer and marketer is getting what they want
Supply and demmand
Both parties make money
Its the first rule of accounting
16
What is the production concept in marketing?
Products that are made quickly
Products that are produced environmentally friendly
Products from a factory
products that are widely available and inexpensive
17
Which is not a theme of Holistic Marketing?
exponential marketing
Integrated Marketing
internal marketing
Relationship Marketing
18
What is the selling concept in marketing?
Selling allows customers more freedom
Consumers if left alone will not buy enough of the products
Marketing is selling
the more products sold the more the selling concept is used
19
What does Value equal
benefits/costs
benefits+costs=value
value= benefits vs. costs
the monetary exchange for that product.
20
What is the societal marketing concept?
figuring out products that everyone needs ex. Soap
Making money from high end sources
Marketing concepts such as politics
determining the wants and interests of target and delivering
21
Define exchange
bringing back some clothes
Buddy Heild for Demarcus Cousins
trading cards
Get something by offering something in return
22
Marketing is an art
False
True
23
What is the executive summary?
Brief summary of main goals
It is a formal report
Summary only for the CEO
Detailed summary for superiors
24
What is the social definition of marketing?
individuals and groups obtain what they need in want
Making money in a precise way to insure profitability
Marketing is selling products
Selling dirt to a dirt farmer
25
When is the next softball/baseball home game?
next season
They moved the home field to Florida because of rain
Today
2 seasons from now
26
Which is not one of the 4 ways a marketer provides value?
making connections
Product development
pricing
Service Development
27
What does benefits equal?
benefits equal benefits. Nothing is ever free
rewards for doing something
functional benefits and emotional benefits
an exchange based on appreciation
28
which is not a financial projection?
Sales forecast
profit margin
expense forecast
break even analysis
29
Marketing is a science
True
False
30
Which of the following are a part of the marketing plan?
Assist in management control and monitors implementation
Acts as a roadmap
informs new participants in the plan
making a Christmas bonus
31
Which is not one of the three key areas of strategic planning?
assessing each business in that market
Carrying out that stategy
Establishing a strategy
Managing company's business as an investment portfolio
32
Define tactical marketing
Marketing military products
specify the marketing tactics including features and price
planning carefully
avoid tacky marketing schemes (nationwide is on your side)
33
Define marketing plan
The central instrument for direction and coordination
The way a business makes decisions on selling products
figuring out what people want and how to inform them
The basis for all money making

Marketing quiz for intro to Business Flashcards | StudBud