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Public Relations Flashcards | StudBud
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Public Relations
Public Relations
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Business Management
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Questions
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Answers
1
An example of a performance indicator specifically for Public Relations is
Change in opinion and attitudes
Supplier Reaction
Level of Stakeholder satisfaction
All of the above
2
How many elements are there in a Crisis Communication Plan?
5
15
10
20
3
Offering gifts or favours to journalists for story placement is
Legal
Illegal
Unethical Behaviour
Ethical Behaviour
4
Is general public's internal or external?
Internal
External
5
A person who engages in unethical and irresponsible practices is labelled as a
Chicken Doctor
Doctor Spin
Spin Doctor
Meat Doctor
6
What does Pr stand for?
Public Results
Public Requirements
Public Relations
Public Reputation
7
Which element must decisions be clear and the decision maker given adequate authority to act?
Prepare to make decisions
Establish a Chain of Command
Develop strategies and Tactics
Implement decisions
8
Public relations protects the image of the business to the outside world
True
False
9
Improved marketability of the businesses products is a result of proper image
False
True
10
A legally enforceable agreement is called
A marriage
A defamation
A settlement
A contract
11
How many Public Relation functions are there?
5
3
10
4
12
Who does the business project its image to?
Stakeholders
Consumers
Public
Government
13
Evidence of changed behaviour can be illustrated by
Internet chatter
Letters to the editor
All of the above
Talk back radio
14
What is the purpose of public relations evaluation?
Determine to what extent the objectives are being achieved
Determine business objectives and strategies
Evaluate public relations
Evaluate strategies and tactics
15
The role in technology impacts the functioning of Public Relations
False
True
16
What is stage 4 of the development stages?
Determine the appropriate target publics
Identify the public's
Implement the public relations campaign
Develop specific public relations strategies and tactics
17
Determining target publics and getting the facts are the first two elements of the ccp?
False
True
18
What measures the degree of achievement of a specific objective?
Sales Indicators
Profit Indicators
Performance Indicators
Result Indicators
19
How a business is perceived by the world at large is called?
Image
Publics
Sign
Market share
20
Which function uses adv, sales promotions, publicity and personal selling to convey information
Function messaging
Conveying information
Effective communication of messages
Promoting a positive image
