What are the guaranteed benefits of having a wholesaler in a distribution channel?

Manufacturers can focus on production

What are the limitations of wholesalers?

Wholesalers put product image at risk, Retailers may choose not to use wholesalers

What describes a distributor?

Independent, specialists who distribute exclusively

The image is an example of a?

Direct-marketing Channel, Zero-level Channel

What is the most accurate definition for intermediaries?

Firms that act as the middle men in distribution channels

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The 4P's Marketing Mix - Place

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Questions 10

Answers

1
What are the guaranteed benefits of having a wholesaler in a distribution channel?
Wholesalers don't add profit margins
More profit
Manufacturers can focus on production
The final price for the end consumer is cheaper
2
What are the limitations of wholesalers?
Wholesalers put product image at risk
Retailers may choose not to use wholesalers
They make too much money
They are experienced firms
3
Financial advisors, offering savings accounts and stock market investments, are examples of?
Retailers
Agents
Distributors
Wholesalers
4
What is an example of an external factor to consider when deciding distribution strategy?
Time it takes for product to reach customers
Cultural Differences
Market
Product
5
What type of distribution channel do large firms in the fashion industry typically use?
One-level Channel
Telemarketing
Two-level Channel
Direct-Marketing Channel
6
What describes a distributor?
Independent, specialists who distribute exclusively
Dependent, specialists who distribute exclusively
Firms who provide mental support
Amateurs who only work with foreign distribution channels
7
Selfridges & Co. has numerous floors and sells a wide range of product. Selfridges is a ______.
Department store
Hypermarket
Supermarket
Independent Retailer
8
What happens to a product when it is passed through an intermediary?
The producers get paid more
A profit margin is added
Consumers receive it
It breaks (down in tears)
9
The image is an example of a?
Multi-channel distribution
One- level Channel
Direct-marketing Channel
Zero-level Channel
10
What is the most accurate definition for intermediaries?
Firms that produce products for consumers
Firms that transport products to customers
Firms that transport products in distribution channels
Firms that act as the middle men in distribution channels

The 4P's Marketing Mix - Place Flashcards | StudBud