what does credibility mean?

the quality of being believed and trusted

what does logos mean?

persuasion through facts and logic

what does ethos mean?

persuasion through credibility and ethics

what does pathos mean?

persuasion through appealing to the viewer's emotions

what is a celebrity endorsement?

using famous people/celebrities to advertise products

what idea does the bandwagon technique try to achieve?

that you will be left out if you don't be like everyone else

what is a testimonial?

everyday people voicing their opinion or success story about a product

what is not a reason viewers would want to associate with a product?

it is proven to be unsuccessful

A statement made about what a service or product can do.

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Advertising Techniques

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Questions 13

Answers

1
what does credibility mean?
your popularity level
you are a celebrity
the quality of being a lier
the quality of being believed and trusted
2
what does logos mean?
persuasion through credibility and ethics
persuasion through the use of jokes and humour
persuasion through the use of a logo
persuasion through facts and logic
3
what does ethos mean?
persuasion through credibility and ethics
persuasion through appealing to someone's emotions
persuasion through facts
persuasion through logic
4
which is not a negative emotive word?
disgusting
horrid
content
bad
5
what does pathos mean?
persuasion through facts
persuasion through appealing to the viewer's emotions
persuasion through credibility and ethics
persuasion through logic
6
which is not one of the 3 advertising techniques?
logos
thanos
pathos
ethos
7
which is not a positive emotive word?
average
exciting
delicious
pretty
8
what is emotive language?
using nouns and technical vocabulary
using persuasive adjectives and adverbs
using personal pronouns
words that evoke emotions
9
what is a celebrity endorsement?
using famous people/celebrities to advertise products
watching celebrities sing on stage
the advertising technique of turning you into a famous person
watching celebrities eat food
10
what idea does the bandwagon technique try to achieve?
that you will be left out if you don't be like everyone else
that if you do buy this, would will turn into a famous celebrity
that if you don't buy, you will never become a celebrity
that if you don't buy the product, you will not join a band
11
what is a testimonial?
everyday people voicing their opinion or success story about a product
using tests to prove the success of products
celebrities voicing their opinion or success story about a product
famous people voicing their opinion or success story about a product
12
what is not a reason viewers would want to associate with a product?
people are smiling and having a great time
it is bright, joyful and colourful
celebrities are involved in the ad
it is proven to be unsuccessful
13
what is a claim?
A statement made about facts and evidence
A statement made about advertising
A statement made about what people like seeing
A statement made about what a service or product can do.

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